Fushifaru Maldives Launches ‘Plastic Aa Nulaa’ Campaign in Partnership with Dhiraagu and Muni Group

PUBLISHED December 20, 2022 | updated December 20, 2022 03:04

Fushifaru Maldives launched ‘Plastic Aa Nulaa’ campaign as part of the resort’s Corporate Social Responsibility (CSR) strategy, in partnership with Dhiraagu and Muni Group in August 2022.

The objective of this campaign is to increase awareness on the importance on how to help restore the deteriorating marine life through eco-friendly alternatives such as eliminating the single-use plastic to each household. This initiative is focused for Lhaviyani Atoll, where reusable tote bags would be gifted for households through the councils in the islands of Hinnavaru, Kurendhoo, Naifaru and Olhuvelifushi.

“Since we started our operation, we always take extra steps to ensure that we practice and deliver our commitment to environmental sustainability to keep the ocean free from plastic,” stated Ahmed Siaar, General Manager of Fushifaru Maldives. We believe that “Plastic Aa Nulaa” is a much-needed initiative for Maldives- in encouraging a lifestyle change and empowering our communities to choose reusable bags as alternatives to single use plastic. We are delighted to partner with this key programme, as it aligns well with Dhiraagu’s CSR focus to raise awareness against single use plastic," stated Ali Riyaz, Chief Commercial Officer at Dhiraagu.

Fushifaru Maldives has been awarded the Green Globe certificate last January 10, 2022, an international recognition for the travel and tourism industry for their achievement on the preservation and sustainable operations. The resort is based as a plastic waste free island and an advocate for eco-friendly initiatives which includes glass bottles being upcycled into drinking glasses. Cloth tote bags were given to each residence which they can use for their daily essential needs, and they have been growing their own herbs and vegetables in its garden area.

Similarly, since 2016, Dhiraagu have had a key focus within the company by phasing out single use plastic bottles at the workplace, introducing Dhiraagu reusable bags, and implementing various awareness programmes for the public every year. A single step can lead to a bigger result. Start reducing your waste and take sustainable action to save the marine life and protect the future generations.



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