The Maldives Marketing & Public Relations Corporation (MMRC)
has disclosed a new tourism strategy for the year 2020.
According to the strategy, promoting the rich culture of the
destination in addition to developing niche markets such as MICE, culture and
sports tourism are to be the main focus for 2020.
Although Maldives is traditionally known as a popular destination
for honeymooners with its high-end resort accommodations, MMPRC will work to
promote the diverse variety of activities available to tourists including beach
volleyball, badminton and surfing in the coming year.
Moreover, local tourism will be promoted through marketing
activities showcasing the rich local culture of the inhabited islands in
Maldives. It will be centered around cultural tourism with the aim of introducing
the Maldivian life through local cuisine, cultural performances, traditional
handicrafts and heritage sites.
For the improvement of MICE tourism, hotels and resorts with
infrastructure for events and conferences are encouraged to expand its growth
to draw in special groups interested in culture, sports, and business
activities.
The plan is to be executed with holding events such as, trade roadshows, media familiarization trips, and joint marketing campaigns with airlines and trade partners.
The Maldives has recently welcomed 1.5 million international tourists for the year 2019. It is expected that this milestone will reach 2 million in the upcoming year.
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