Ooredoo Maldives Upgrades ‘Evee’ the First AI Powered Digital Care Assistant to Interact in Dhivehi and Officially Launches New Dhivehi Font

PUBLISHED October 24, 2022 | updated October 24, 2022 04:42

Ooredoo Maldives has upgraded its Artificial Intelligence (AI) powered Digital Care Assistant “Evee” enabling customers to interact with the Digital Assistant in Dhivehi. This exciting upgrade to Evee is greatly in line with Ooredoo’s new tagline “Upgrade Your World” emphasising the company’s continued commitment to drive our services to the next level and make it more inclusive through localised communications which connects more with customers.

In addition to the launch of Evee in Dhivehi, Ooredoo Maldives also officially launched its brand-new Dhivehi font, as the company celebrates the launch of its new visual identity for the Ooredoo brand. The recently brought strategic changes to its brand identity under its global campaign “Upgrade Your World” resonates with Ooredoo's personality and the company's journey in line with modern technology and the growth it has been bringing to the business. This change reflects our vision of creating opportunities that open up with technology.

Khalid Al - Hamadi, Managing Director & Chief Executive Officer of Ooredoo Maldives, said: “AI-powered IoT and other emerging technologies have enormous potential to transform the lives of our customers, creating opportunities that will enrich the lives of our communities. And in line with our mission, today we are proud to upgrade our already existing AI-powered Digital Assistant Evee to enable Dhivehi interactions, increasing accessibility and inclusiveness of acquiring our services to all our customers. As a global brand that heavily prioritize localization within every market Ooredoo Operates, we are also delighted to officially launch our very own Dhivehi font. This beautiful new font enables us to prioritize communications in Dhivehi and connect better with customers while ensuring that our communications portray the essence of our brand identity.”

Ooredoo Maldives’ Digital Assistant, Evee enables mobile users in the Maldives to easily engage with Ooredoo via 929 hotline to check data, SMS, Voice and bill balances. Additionally, Evee enables mobile users in the Maldives to easily engage with Ooredoo via Facebook Messenger and Viber platform to check best offers, data add-ons, or manage Ooredoo services using real-time automated answers eliminating the waiting time on the call to reach a customer care agent. Evee will also allow users to check their Data, SMS, Voice, and bill balances easily via 929. Similar to other Bots, Evee is currently in the learning phase to interact with customers in Dhivehi and will continue to improve user experience through machine learning as she interacts more and more with customers. Customers who wish to acquire services through Evee can simply dial 929, select Dhivehi as the preferred language, and choose option 1 to interact with the AI Powered Digital Assistant, Evee.

Continuing its efforts to revolutionize digital customer experience in the Maldives, Ooredoo Maldives will further invest in the AI-Powered Digital Care Assistant “Evee” to further evolve the service, introduce additional features and transform customer interactions on a multitude of digital channels. The repetitive nature of call centres is opportune for AI and machine learning-enabled predictions. By utilizing “Evee”, Ooredoo can enable the automation of all customer experiences from inquiries and fulfilment to promotions, for the provision of more effective and faster services. 

Evee was initially launched on October 20, 2019, in the English and since then, the services via the Bot have evolved and streamlined services for its customers. Ooredoo Maldives remains steadfast in continuing its efforts to invest in new technologies and services which can enrich the lives of Maldivian people.



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