Luke Air resumed its chartered flights between Maldives and Poland. Stated by the Maldives Marketing and Public Relations Corporation (MMPRC), the first flight operated by Luke Air arrived in the Maldives on 17th June 2021 with 297 tourists, which will continue its operations with one flight every week, until April 2022.
Under its former brand Blue Panorama, the very first flights operated between Maldives and Poland was in the year 2019.
Panorama Airlines from Italy rebranded as Luke Air is chartered by the Polish Tour Operator ITAKA, and managed by the local agent, Sun Ocean Maldives. The airline is using Airbus A330 for the flights operated to the Maldives.
To further assist the efforts initiated by Sun Ocean and ITAKA, Maldives introduced a joint campaign to boost arrivals from the market by promoting Maldives as a safe destination in Poland. The campaign involves digital marketing activities and outdoor ambient campaigns to promote the renowned products and uniquely Maldives experiences offered in the destination, with emphasis on the safety provided via the naturally socially distanced geography of the Maldivian islands. The Polish Market is an emerging top market to Maldives with an arrival number of over 8,000 visitors.
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