Accor and Expedia Group Join Forces to Expand UNESCO Sustainability Pledge into 96 Countries


World
Travel
PUBLISHED March 07, 2021 | updated March 07, 2021 01:52

Expedia Group, the global travel platform and Accor, a world leading hospitality group, in conjunction with the United Nations Educational, Scientific and Cultural Organization (UNESCO), are joining forces to further extend the UNESCO Sustainable Tourism Pledge (“The Pledge”). This strategic tripartite agreement will see 3,358 global Accor hotels join together to promote environmental sustainability and sustainable tourism worldwide.   

The UNESCO Sustainable Tourism Pledge promotes responsible practices, community resilience and heritage conservation, with the ultimate goal of changing the nature and impact of global tourism. Under The Pledge, parties commit to supporting the reduction and elimination of single-use plastics and promoting local economy and culture.   

The expansion of The Pledge comes at a time when travellers’ awareness of and demand for tourism sustainability practices continues to grow, with Millennials and GenZ taking the lead with heightened environmental consciousness. With Accor joining this Expedia Group and UNESCO initiative, The Pledge extends to almost 100 countries promoting sustainable tourism globally.   

Hotels can be examples of outstanding green practices and forces for positive change in the community. All it takes is to start with a few simple commitments. 

“The UNESCO Sustainable Tourism Pledge aims to turn words into action and is a testimony of our growing commitment to collaborating closely with the hospitality sector in order to enhance environmental and sustainable tourism consciousness and practices across the world. Everyone needs to play their part in promoting sustainable tourism and helping preserve travel destinations. This partnership with Accor is about taking needed steps at a global scale to minimize waste in the tourism sector,” said Zuhairah Washington, Senior Vice President, Strategic Accounts, Expedia Group 

The programme will help UNESCO’s work to make tourism emerge stronger from the COVID-19 crisis and encourage sustainable development in the sector. 

To learn more about how Accor’s hotels are working with the Pledge to become more sustainable and environmentally friendly, visit: https://youtu.be/MMokrB7MDA4 

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