Maldives launches new tourism campaign - Taxi Ad destination promotion


Maldives
PUBLISHED February 08, 2020

Maldives Marketing and Public Relations Corporation (MMPRC) has launched a new tourism campaign, taxi advertising across Milan, Italy to promote Maldives as the most desirable destination for the Italian market.

For a duration of one month, 80 taxis will be branded featuring major, unique tourist attractions and experiences in Maldives highly recommended for guests. The ads will be displayed on taxi super side, back seat covers and taxi receipts with stunning visual imagery of the destination.

The campaign will fall on the period of Italys biggest travel trade fair Fiera Milano (BIT), held during February 9-11 at Milan, in which Maldives will be participating.

MMPRC informs that more campaigns are planned for the year 2020 to promote Maldives in Italy and other European countries. So far, Maldives will be participating in two major tourism fairs and FAM trips, in addition to joint campaigns with travel agencies; online, outdoor campaigns. 


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