Maldives Marketing and Public Relations Corporation (MMPRC) has launched
a new tourism campaign, taxi advertising across Milan, Italy to promote Maldives
as the most desirable destination for the Italian market.
For a duration of one month, 80 taxis will be branded
featuring major, unique tourist attractions and experiences in Maldives highly
recommended for guests. The ads will be displayed on taxi super side, back seat
covers and taxi receipts with stunning visual imagery of the destination.
The campaign will fall on the period of Italys biggest
travel trade fair Fiera Milano (BIT), held during February 9-11 at Milan,
in which Maldives will be participating.
MMPRC informs that more campaigns are planned for the year 2020 to promote Maldives in Italy and other European countries. So far, Maldives will be participating in two major tourism fairs and FAM trips, in addition to joint campaigns with travel agencies; online, outdoor campaigns.
Please login to Comment