Visit Maldives has launched a social and digital media campaign with Tour Operators Amplitudes targeting the France market. Starting in August, the one-month long campaign will promote Maldives as a safe haven and top of the mind destination in the French market.
Amplitudes is a high end Tour Operator in France with 60,000 unique visitors to the website per month and a newsletter audience of over 200,000. By combining traveller ideas with travel experts knowledge and experience, Amplitudes creates unique journeys tailored to the customer’s needs and preferences. Amplitudes have led the field in arranging tailor-made journeys for travellers worldwide for over 2 decades.
The aim of this campaign is to market the destination as a safe haven for travelers and to increase the interest for Maldives among the travelers. In this regard, Amplitudes offers a large choice of luxury hotel chains with a wide variety of travel types and themes to inspire travelers and build visibility to the destination in the French market. The partnership with Amplitudes will feature Maldives in ‘Le Route Skin’ website, the main travel guide website in France with 6 million unique visitors per month. In addition, Maldives will have premium exposure among high-qualified travel audiences of Amplitude’s email database which will showcase Maldives as one of the most preferred and safest destinations to travel to during this period, due to the naturally distanced islands and unique geographical formation of Maldives.
Along with the social media campaigns and blog articles, which showcases exciting experiences to have in Maldives will help further create significant awareness among the French travelers.
In line with the marketing strategies to promote the destination in the French market, Visit Maldives has recently concluded a campaign in France with the French Tour Operator Very Chic. Other major activities planned for the year targeting the French market include Social and Digital Media campaign with Odigeo, Media familiarisation Trips and participation at the International French Travel Market (IFTM Top Resa) and International Luxury Travel Mart (ILTM). Several of these activities will commence once the French government eases travel restrictions for travelers. As of 25th August 2021, France is the top 10th source market to Maldives with an impressive arrival figure of 14,340 travelers. The Maldives have welcomed a total of 732,896 so far this year.
The administration of the COVID-19 vaccine was initiated on 1st February 2021 with the government of Maldives set to provide free COVID-19 vaccines to all citizens and residents of the country in the upcoming months.
Visit Maldives together with the Ministry of Tourism launches "I'm Vaccinated" campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travelers. The ultimate target is to make Maldives the destination with the first fully vaccinated tourism sector in the world.
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