The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has invited a team of writers and editors from prominent publications from the Middle East for a familiarization trip. This team is visiting Maldives for the trip from March 4-10, 2022.
The writers and editors visiting Maldives on this trip are from major luxury and lifestyle publications of the Middle East, particularly from Saudi Arabia, which are highly popular among affluent audiences. They will be hosted at Sheraton Maldives Full Moon Resort & Spa, The Westin Maldives Miriandhoo Resort and Kuramathi Maldives. During their stay, the team will familiarize themselves with the world-renowned Maldivian hospitality and unique experiences on offer for holidaymakers, especially for luxury travelers.
Following the trip, this team will publish articles and pieces on the Maldivian hospitality, which is expected to help maintain destination momentum and increase booking and arrivals from countries like Saudi Arabia from the Middle East. This trip provides the Maldives with the perfect opportunity to promote the destination as a safe haven for travelers from Saudi and other countries in the Middle East through online articles, publications and the individual social media platforms of the visiting team.
This trip is part of MMPRC’s marketing strategy for the Middle Eastern market, which focuses on building greater brand awareness and promoting different segments of tourism available in the Maldives for luxury, family and honeymoon travelers from this market. Through such activities, the company aim to; provide the latest information about the travel guidelines; promote resorts, hotels, guesthouses and liveaboards; advocate the strict health and safety measures in place; and advertise the unique experiences available to Middle Eastern tourists from the Maldives. The strategy further emphasizes promoting the unique geography of the scattered islands, which provides natural social distance for tourists, making it one of the safest destinations in the world.
The Maldives has received 3,189 arrivals from Saudi Arabia in the month of January 2022. Saudi Arabia was among the top source markets in 2021 as well, ranking 6th overall. MMPRC has been conducting several activities targeting Saudi Arabia and the wider Middle Eastern market, including joint campaigns, participation in major fairs, exhibitions, roadshows, webinars, and FAM trips. Activities planned for the market for this year include participation in prominent fairs such as the Arabian Travel Market 2022, ILTM Arabia 2022, and Riyadh Travel Fair 2022. MMPRC further plans to conduct activities such as the Maldives Roadshow in Dubai, Media FAM Trips, and other marketing campaigns targeted at the Middle Eastern Market.
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