Maldives was promoted virtually on Southeast Asia’s largest B2B travel & trade show, ITB Asia 2021 Virtual. The event was held from 25 - 29 October 2021.
ITB Asia 2021 Virtual, alongside MICE Show Asia 2021 Virtual and Travel Tech Asia 2021 Virtual, provided five days of back-to-back business appointments for co-exhibitors to maximise their networking opportunities via the enhanced virtual meeting platform. Co-exhibitors were provided with an interactive networking profile and five complimentary virtual trade visitor tickets to the event. The event also featured a comprehensive supplier directory, knowledge library and on-demand videos.
Maldives was marketed at the event by Visit Maldives and 15 industry partners. The participation in ITB Asia 2021 Virtual was conducted as part of the strategy to gain momentum and increase tourist arrival numbers from Southeast Asia. It provided a platform for Visit Maldives and the industry partners to connect and network with key stakeholders from the Southeast Asian market, and to inform the travel trade about the latest information regarding the destination. Through this event, Maldives was marketed as a safe haven for travelers from Southeast Asia, emphasizing on the geographical advantage of our islands which allows natural social distancing for tourists.
This is Asia’s largest B2B travel trade show, bringing more than 13,000 show attendees. Over 132 countries & territories took part in the five-day virtual event, making it the largest international travel trade show held in the region. Over 3,200 exhibitors and more than 1,250 pre-qualified buyers from the MICE, Corporate, and Leisure segment took part in ITB Asia 2021 Virtual.
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