Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) participates in SATTE 2022 to enhance brand visibility in the Indian market. The fair is being held from 18th - 20th May 2022 in Delhi, India. MMPRC is participating in the event to further promote the destination in the Indian market along with 33 industry partners.
SATTE, is South Asia's leading business-to-business exhibition held for travel and tourism trade professionals. Since its initial event, SATTE has grown, both in terms of exhibitors and visitors (including international and domestic buyers and is today the biggest networking forum for the travel and tourism industry in South Asia. The event acts as a platform for the Maldives to share the latest destination information and travel guidelines with travel trade professionals and travelers from South Asia, especially the Indian market.
Through this event, MMPRC will market tourism products, namely resorts, hotels, guesthouses and liveaboards, promote the safety measures in place in these facilities, and market the unique geography of Maldives islands which provides ultimate safety, seclusion, and privacy for visitors. Furthermore, unique experiences available will also be marketed for tourists in the Maldives through such events.
MMPRC is participating in this event as part of its marketing strategies for the Indian market. This strategy focuses on promoting Maldives as a safe haven for the travelers and promotes the message through travel trade professionals to potential tourists. It focuses to ensure that Maldives remains as a preferred destination, to maintain and strengthen the destination presence in this market. Through such activities, they will provide a platform for industry partners to showcase their products in order to achieve pre pandemic arrival numbers from the Indian market.
India was the largest market in 2021 with over 278,740 travelers and a market share of 22.6%. Similarly, India was the largest market in 2020 with an arrival figure of 62,960 and a market share of 11.3%. As of April 27th this year Maldives welcomed 560,996 tourists to the country out of which 65,412 were from India. During this period India ranked as the second top source market to the country, contributing 11.4% of the total market share for this period.
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