Hilton has named Julie Nestor as Vice President,
Marketing & eCommerce in Asia Pacific (APAC). In her role, Nestor will
drive the marketing and eCommerce strategy for the region, enticing new
customers to Hiltons portfolio of award-winning brands and driving growth in
Nestor was most recently at eBay as chief marketing officer for Australia where she was responsible for retaining eBays position as the top online marketplace in the country and launching eBays first paid membership program â€” eBay Plus. Prior to eBay, Nestor spent more than a decade at American Express where she was responsible for launching the first Apple Pay service in Australia, establishing loyalty programs with leading airline companies and upmarket retail brands, and developing tailor-made experience programs for cardmembers.
"Todays consumers have rapidly evolving needs and expectations that Hilton is uniquely positioned to fulfil. As we accelerate our growth across Asia Pacific, were expanding our guest base with breakthrough marketing," explained Kellyn Smith Kenny, chief marketing officer, Hilton. "Julie is a proven expert at building brands that customers love, and Im confident she will bring a fresh perspective that builds on our success and inspires guests to stay with Hiltons nine brands within the region."
"With a large portfolio of award-winning brands, Hilton is on a huge growth trajectory with so much potential in the region. I am proud to be part of a team that strives to bring to life the outstanding experiences and spirit of the Hilton brand to our guests," said Nestor. "As we look towards 2020, I will be focused on driving demand for our properties and working with the team to position Hilton as the hotel of choice, especially in our key destinations."
To bridge the gap between the hospitality company and their consumers, Hilton launched the "Expect Better, Expect Hilton" global campaign in September 2018. The campaign, targeted at directly addressing the frustrations consumers face when booking their hotel stays, was prompted off the back of research conducted by Hilton. The research found that many consumers had been conditioned to expect less and approach travel planning with scepticism, and the campaign aimed to highlight the benefits consumers will receive when booking directly with Hilton. "Expect Better, Expect Hilton" was aimed at showcasing the unique benefits that travellers can enjoy when they book directly through Hilton such as better rates, complimentary Wi-Fi, flexible cancellation and the ability to select their own rooms.
Following the success of the "Expect Better, Expect Hilton" global campaign, local iterations of the campaign were rolled out in Australia, China and Japan. Hilton worked with celebrity ambassadors such as Makiko Takizawa from Japan and Stephy Qi from China on local campaigns that spanned across print, outdoor advertisements and digital platforms.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the worlds most hospitable company, Hilton earned a spot on the 2019 Worlds Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history.
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