AirAsia Foundation, the philanthropic arm of AirAsia Group,
has launched a public digital donation drive as part of the groups #InThisTogether
campaign. The aim of this campaign is to help vulnerable communities impacted
by the pandemic from 5 April to 30 April 2020.
All donations made will be channelled to social enterprises
and charities such as Perak State Parks, SEED Foundation and Beyond Borders
Malaysia that provide food and medical aid to Orang Asli families, people
without permanent shelter and refugees.
AirAsia Foundation informs that they are also monitoring the
situation of its social enterprise grantees and their vulnerable community
members, many of whom lost daily subsistence wages as a result of movement
restrictions imposed across the region.
Donors may make their contributions on AirAsia Foundations
dedicated fund-raising page at https://airasiafoundation.com/relieffund
or on BigPay via the financial apps P2P transfer option to AirAsia Foundation
or via Local Bank Transfer (available from 6 April 2020 onwards).
AirAsia Foundation Executive Director Yap Mun Ching said,
"The pandemic has disproportionately affected those who were already
socio-economically disadvantaged. Among our grantees, several have reported
appeals from community members for food aid. In these extraordinary times, we
call for collective action and hope that as many people as possible will give
their support."
BigPay CEO and Co-Founder Christopher Davison said, "In
partnering in this campaign, our priority is to enable donors to do their part
from the safety of their homes and support frontline workers, as they carry out
life-saving missions. BigPays goal is to enable financial inclusivity for all
layers of society. This drive encapsulates our broader mission."
AirAsia Foundation has an extensive record supporting
organisations that provide relief to communities in crises. Since 2013, the
foundation has raised over MYR14 million to support post-disaster relief and
rehabilitation programmes following Typhoon Haiyan (2013), Malaysian floods
(2014), Nepal earthquake (2015) and Palu tsunami (2018). The Foundation has
also coordinated the delivery of thousands of tonnes of aid on AirAsia flights
to disaster-hit locations across the region.
Under the current #InThisTogether campaign, AirAsia is redirecting its commercial and transportation channels to provide a lifeline for small businesses. Other than AirAsias Foundations fund-raising drive, the group is providing e-commerce and delivery solutions via its e-commerce platform OURSHOP and Teleport delivery service to bricks-and-mortar businesses as well as fitness and educational instructors who have had to shutter to control the spread of Covid-19. For more information on the initiative, called Save Our Shops (S.O.S), interested businesses can visit airasia.com.
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