Maldives Marketing and Public Relations Corporation (MMPRC)
has announced a massive global advertising campaign in collaboration with CNN,
the number one international media brand to promote Maldives over a span of
three months starting March 2020.
This campaign will be yet the biggest campaigns
carried out by MMPRC. Maldives will be featured on CNN editorials, travel
vignettes and the Great Big Story segment with further access to commercial
spots across CNNs international channels in Europe, Middle East Africa, Asia
Specific and South Asia during the allocated time.
To promote Maldives as a preferred destination, roadshows,
fairs, familiarization trips, outdoor campaigns and joint campaigns will
commence throughout 23 different markets as part of the strategy with CNN.
Based in America, CNN reaches more individuals in
traditional and digital media than any other cable news organization in the
United States with a global reach of 638 Million monthly. CNNs global audience
has a vast reach and brand recall among upscale Luxury Travelers as well as
those looking for Local Culture, Cuisine, Sports & Wellness activities.
This initiative will aim to highlight the unique
aspect of Maldives to raise the profile of Maldives as a world-class
destination that appeals to affluent travelers and those seeking unique
experiences. This campaign would also boost the destination presence in the
global market to increase the intent to visit the Maldives.
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