PATA Reveals Growth Hacking Techniques with Travel Industry Professionals in the Maldives


Maldives
PUBLISHED November 24, 2018

In response to the success of the first PATA Human Capacity Building Programme in the Maldives on July 12-17, 2017, the Pacific Asia Travel Association (PATA) organised the second PATA Human Capacity Building Programme with the theme Growth Hacking: How to Scale Your Business Exponentially on 22nd November 2018  at the Paradise Island Resort Maldives.


The event, staged in partnership with the Maldives Association of Travel Agents and Tour Operators (MATATO), brought together 50 travel industry professionals in the Maldives. Representing PATA were CEO Dr. Mario Hardy and Director Human Capital Development Mrs. Parita Niemwongse.


"MATATO is very proud to partner with PATA for the second time in bringing the PATA Human Capital Development program in the Maldives." Said Mr. Abdulla Ghiyaz, the President of MATATO.


"The success and feedback from the first one last year has led the way for hopefully an annual event in the Maldives. The participation this year has been better than last year, and I hope this gives us the opportunity for even more PATA events in the Maldives."


The one-day intensive workshop provided participants with an interactive training programme that incorporated a series of classroom sessions conducted by leading travel industry experts coupled with practical activities, group assignments and networking opportunities. The programme content was based upon the successful PATAcademy-HCD at the Associations Engagement Hub in Bangkok.


"We are delighted to have the opportunity to once again partner with MATATO to stage the PATA Human Capacity Building Programme in the Maldives." Said Dr. Mario Hardy, CEO of PATA.


"The theme of this years programme, Growth Hacking,' is the perfect extension of our first programme held last year on Exploring the Art of Storytelling as it challenges organisations to experiment and re-work traditional marketing and sales strategies to focus upon growth."


Speakers at the two-day programme included Mr. Stu Lloyd, Chief Hothead Hotheads Innovation, Hong Kong SAR and Ms. Vi Oparad, Country Manager StoreHub, Thailand.


t"Growth Hacking is a mindset of optimisation. Can we tweak our business and get more engagement or revenue out of what were doing? It starts with an experimental attitude and restless dissatisfaction with the status quo, and an attitude that all our products, services, and solutions can be improved." Said Mr Stu Lloyd.


"We just dont know how so we need to do a lot of testing to see whats going to work better than we are currently doing. This can be anything from the revenue model to the colour of a hyperlink button."


The PATA Human Capacity Building Programme is the Associations in-house/outreach initiative for Human Capital Development (HCD) across the broad spectrum of travel and tourism. Leveraging PATAs network of talented industry leaders worldwide, the Programme designs and implements customised training workshops for government agencies, non-governmental organisations, academic institutions and private sector businesses.


The training is delivered through innovative adult education learning techniques including case studies, group exercises, group discussions, instructor presentations and site visits.
The facilitators bring knowledge, experience and expertise from a wide range of business sectors and drawn from PATAs extensive and established network in the tourism industry and beyond.


PATA designs and coordinates the workshop, providing experts who lead and moderate exchanges among participants and offer their own perspectives and experiences. The workshop content and agenda, including the ideal profile and the number of participants, are developed by PATA in close collaboration with the lead institution or organisation.


The workshop duration may vary in length from two hours to two days, depending upon the learning objectives, and may be staged at any location worldwide.



Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 800 member organisations, including 95 government, state and city tourism bodies, 20 international airlines and airports, 102 hospitality organisations and 70 educational institutions, as well as over a hundred young tourism professional (YTP) members across the world.

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