The beauty of Maldivian seascapes, underwater sceneries and dive adventures are being showcased at Asia’s largest dive fair, ADEX 2022, by Maldives Marketing and Public Relations Corporation and industry partners. The event is held at Sands Expo & Convention Centre, Singapore, from 16th to 18th September 2022.
With a history spanning 26 years, ADEX is the biggest and longest-running dive expo in Asia, considered to be one of the industry’s “must-attend” events. ADEX brings together distinguished VIPs and speakers from across the globe – scientists, marine conservationists, underwater photographers, videographers, and many others. It also provides a platform for various exhibitors such as dive operators, equipment manufacturers, and national tourism boards.
Participation in ADEX 2022 will help boost Maldives’ visibility and maintain its presence as a premier and preferred dive destination in the Southeast Asian market. It will help to promote the dive segment of Maldives to a broader audience, consisting of both dive operators and dive enthusiasts. Participation in the event is aligned with our strategy to diversify the promotional efforts to include all segments. 11 participants from 6 companies will participate in the event alongside MMPRC to promote their dive-related products and services.
Through this event, MMPRC markets the destination, products (resorts, hotels, guesthouses and liveaboards), unique experiences, especially those relating to diving and water sports. The event will also showcase the underwater beauty of the Maldives to travel trade and travellers from the Southeast Asian market.
From January to July 2022, the Maldives welcomed 18,489 tourists from the SEA market. MMPRC has been holding several activities targeting this market, including joint-marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, E-Learning programs and other events. This includes Cabvertising Campaign with MyBump Media, participation in Malaysia International Dive Expo (MIDE) 2022, MATTA 2022 and Thailand Dive Expo 2022, and hosting a familiarisation trip for Indonesia Media. Ongoing activities by MMPRC for this market include Maldives E-Learning Program for Southeast Asia, campaigns with TripZilla, Apple Vacations and DestinAsian. Similar activities are in the pipeline for this market for the remainder of the year as well.
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