Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign to promote Maldives in major locations across London.

To enhance the destination image, a video featuring the exclusivity of the destination will be shown on Waterloo motion screen. This 40-meter-long screen is the largest indoor digital screen in the Europe. Waterloo Station is a major railway and underground station in London which is also the busiest bus station in UK.

This campaign guarantees brand exposure to Maldives to a large number of Londoners inspiring them to choose Maldives as their holiday destination. The UK market has performed significantly well in the first half of 2019, showing a growth of 13% compared to the same period of 2018. The market is expected to perform even better with the outdoor campaign and additional promotional activities targeted to promote the destination in UK.