For the Managing Director of Maldives’ National carrier, customer perception is the key in branding. We sat down and asked him about the company’s recent developments and plans for the years to come — Rizvi definitely thinks big.

What were your first impressions when you took over Maldivian in December 2018?

Having previously served as a Head of Department at Maldivian Holidays, the Travel Bureau of Island Aviation Services Ltd, I am quite familiar with the company culture. In recent years, we have had some expansions; we also have a highly dedicated team with the right people at Maldivian. There is certainly a huge potential for us to channel more of our resources for the wellbeing of the company.

What factors do you believe will help you push your plans forward?

Customer service and how customers perceive our services are essential for Maldivian and play a crucial role in the company’s ability to retain and maintain them. Therefore, our immediate plan in moving forward is to focus on improving our service, thereby changing the public perception and to further develop the Maldivian brand.

Have you set new goals for the current phase of your transformation?

The transformation phase includes optimizing some of the functions within the departments and provides better infrastructure solutions for the company. As our offices are currently scattered across Male’, we are in the process of integrating all our offices; which we believe will pave an automated work environment for all our employees and also the customers.

What changes have you noticed at Maldivian since your term began?

In the last few months, I have observed that the public perception has started to shift in the right direction with the changes we have been adapting internally. Keeping in mind that an organization’s key pillars are their dedicated staff and quality in service. Our overall productivity has increased gradually and we still have more to explore.

While you are celebrating 19 years of service this year, how many routes do you currently operate and what is unique about the your direct flights from Hanimaadhoo to Trivindrum?

As the National carrier we are very proud to say that Maldivian is now flying to 10 international and 10 domestic destinations. We currently operates two weekly flights from Hanimaadhoo to Trivandrum catering mainly for the medical traffic providing our customers a direct flight. Hence, as a national carrier, even if there is one passenger or in case of emergencies, we will attend to them.

Moreover, operating this sector opens a direct link for tourists wanting to explore our beautiful Northern Maldives. Maldivian plays an important role in contributing to the economy and flourishing tourism across the country. So, the Tourism and aviation goes hand in hand.

Do you think consumers only choose airlines based on price?

This maybe one factor, but consumers also choose airlines based on convenience and frequency.

Over time, do you expect we will see low-cost carriers in Maldives?

I do not expect to see this happening in domestic sectors for the current market.

How will Velana International Airport’s new Code-F runway impact your operations?

This will ease much of the current air traffic congestions and improve the on time arrivals and performance.

What is the number one question people ask you? “Why not operate to Europe?”

We are a growing airline and at present, there are many challenges to compete with the major Middle Eastern airlines for similar markets. However, our team are evaluating the market feasibility for operations to Europe.

What would you like your legacy to be at Maldivian?

Prior to my appointment as the Managing Director of Island Aviation Services Ltd, I have played a major role in our China operations and I would like to see a wide body aircraft in the Maldivian fleet and to add more international destinations to our network.