Maldives Leading Bank, The Bank of Maldives (BML), in partnership with American Express has launched a destination marketing campaign to promote Maldivian tourism namely "Experience Maldives".

The Experience Maldives campaign was launched in a special function held at Hotel Jen by Minister of Tourism - Hon.Moosa Zameer, Senior Vice President and CEO of American Express Banking Corp - Mr. Manoj Adlakha, Secretary-General of Maldives Association of Tourism Industries Mr. Ahmed Nazeer, and CEO and Managing Director of BML Mr.Andrew Healy.

Through the campaign, Maldivian tourism will be promoted to American Express global network of clients. BML reports that over 20 tourism industry service providers have announced their partnership in the campaign.

Speaking during the function to launch the campaign, CEO and MD of BML, Healy said the bank was delighted to partner with American Express in the "Experience Maldives" campaign.

"This is an important initiative for the country and it will promote Maldives to travelers from across the globe. We are grateful for the strong personal support extended by Minister Zameer, and we will continue to work with the Ministry of Tourism, MATI and other stakeholders to support the industry," Healy added.

Healy also noted that the major changes to the Maldivian tourism industry over the past couple of years, with the introduction of new products and expansion into new markets.

"These products need to be marketed properly. This campaign will help market these products," said Healy.

Both Healy and Senior Vice President and CEO of American Express Banking Corp, Adlakha expressed commitment to the campaign.

Adlakha said the campaign will raise Maldives profile among the premier clientele of American Express, globally.

"Maldives has always been among the most popular destinations for tourists from across the world. We are pleased to partner with the Ministry of Tourism, Republic of Maldives, Bank of Maldives, and Maldives Association of Tourism Industry for the Experience Maldives campaign. The campaign represents our commitment to support our merchant base in the Maldives and the countrys economy as a whole. At American Express, we understand the needs and preferences of our valued customers and have always strived to provide a seamless and delightful experience to our card members. And therefore, will continue to work towards providing a newer and holistic experiences to our customers," said Adlakha.