With the reopening of Maldives’ borders to international tourists, Maldives Marketing and Public Relations Corporation (MMPRC) kick-started the “Rediscover Maldives...the Sunny Side of Life” campaign.
Under this campaign, the “Rediscover Maldives Webinar Series” was also launched on 1st September 2020. The first session was successfully conducted for the Middle East, European, Asian and American markets. The second webinar concluded on the September 8 for the markets of the UK, Germany, Italy, France and USA. The third of this series of webinars took place on September 10, 2020, with over 300 participants, and focused on the markets of Southeast Asia, India, China, Korea, Japan and Australia.
The webinar series consists of 4 sessions, for selected markets. It is hosted by MMPRC together with the Ministry of Tourism and the Ministry of Health, PR representatives from respective markets and industry partners, in the format of informative discussions and video clips.
During these sessions, the impacts of COVID-19 are discussed and emphasis is given on the recovery strategies in the tourism industry. The new norms in traveling are also highlighted in order to give participants a better understanding and rebuild their confidence in the destination as a “safe haven” for tourists. Maldives is considered one of the safest countries to visit due to the stringent measures taken in tourist establishments and the safety provided by its unique geography.
MMPRC also initiated the campaign “A Dozen Must do Experiences in the Maldives” during the first session of the webinar series. Some of these experiences are only attainable in Maldives, such as flying above the islands, staying at your own private over-water villa and exquisite underwater dining experiences and many more.
Industry partners took the initiative to transport participants virtually to the Maldives as they presented the unique experiences available at their properties for tourists.
With the changing situation in several markets, MMPRC has been participating in and conducting several marketing campaigns on online and digital platforms such as destination training activities targeted to key markets and travel trade and gearing up for more global campaigns in these coming weeks. In addition, MMPRC also hosted the Facebook Live event “Maldives, the Sun will Shine Again”, carried out a global campaign with CNN, and is conducting joint campaigns together with key markets.
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