The Cinnamon Travel Bloggers Collective Asia (Cinnamon TBC Asia) has been launched at the World Travel Market, UK.
60 of the most influential travel bloggers from across the world will be witnessed at the biannual event, sharing real-time
destination and brand-based content on multiple social networks and digital
channels. Cinnamon reached a cumulative total of over 5.5 million followers
across Facebook, Twitter, Instagram, YouTube and an array of personal travel blogs,
resulting in over 20 million unique digital impressions.
Regarding the launching of Cinnamon TBC Asia at WTM UK, Dileep
Mudadeniya Vice President John Keells Group, Head of Brand Marketing Cinnamon
Hotels & Resorts stated, "The response from travel bloggers to visit Sri
Lanka for the fourth edition of TBC Asia is encouraging. The exposure for
Cinnamon as a home-grown brand and the publicity for Sri Lanka as a destination
enhances our footprint in the digital space as well as provides a platform for interaction
Cinnamon TBC Asia, featuring 4 tours curated by Cinnamon
Hotels covering prominent and lesser-known destinations across Sri Lanka
followed by a blogger knowledge-sharing session and a Travel Bloggers Awards
event will be held in October 2020.