Cinnamon TBC Asia launched at World Travel Market UK

PUBLISHED November 09, 2019

The Cinnamon Travel Bloggers Collective Asia (Cinnamon TBC Asia) has been launched at the World Travel Market, UK. 

60 of the most influential travel bloggers from across the world will be witnessed at the biannual event, sharing real-time destination and brand-based content on multiple social networks and digital channels. Cinnamon reached a cumulative total of over 5.5 million followers across Facebook, Twitter, Instagram, YouTube and an array of personal travel blogs, resulting in over 20 million unique digital impressions. 

Regarding the launching of Cinnamon TBC Asia at WTM UK, Dileep Mudadeniya Vice President John Keells Group, Head of Brand Marketing Cinnamon Hotels & Resorts stated, "The response from travel bloggers to visit Sri Lanka for the fourth edition of TBC Asia is encouraging. The exposure for Cinnamon as a home-grown brand and the publicity for Sri Lanka as a destination enhances our footprint in the digital space as well as provides a platform for interaction and networking." 

Cinnamon TBC Asia, featuring 4 tours curated by Cinnamon Hotels covering prominent and lesser-known destinations across Sri Lanka followed by a blogger knowledge-sharing session and a Travel Bloggers Awards event will be held in October 2020.


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