Leading local travel agency, Resort Life Travel brings in top influencers under the viral marketing campaign, ‘Project FOMO’ in collaboration with LiveRichMedia LLC from Los Angeles, and supply.mv, to promote Maldives as a tourism destination across the globe.
CEO of Resort Life Travel Mohamed Shaaz Waleed told local media that the campaign was commenced to aid in the recovery of Maldives’ hard-hit tourism sector, which was heavily affected by the COVID-19 pandemic. Under the program, British Model Demi Rose and American Fitness Model Ana Cheri have visited the tropical destination. Shaaz informed that a famous Hollywood Actress will soon make appearance in the Maldives as well. Speaking to local media, Shaaz said, “A project of this magnitude to market Maldives hasn’t taken place in its history.”
The project estimated to have a financial value of between USD 6-10 million, the agency revealed that a great amount of support was received from its partner resorts and companies. Minister of Tourism Dr. Abdulla Mausoom had also expressed his support for the project.
Resort Life Travels stated: “We are bringing 45 top influencers from USA to market Maldives as a safe destination to travel. Unlike the past influencer trips to Maldives our project will have a full fledge crew which includes directors, cameramen, drone pilots, models and MUA’s etc. Some of the well-known influencers are Carnage (Drake JLo producer), Lin Oeding (Netflix director), Ana Cheri, Demirose and many more. They will be here for 2 months and will be uploading the finest content Maldives have ever marketed.”
Endorsed by the Maldives Marketing and Public Relations Corporation (MMPRC), Project FOMO targets to reach a global audience of 500 million to 1 billion people.
Resort Life Travel with more than a decade of experience in Maldives travel and tourism industry, has continuously conducted marketing activities to promote the country. The company has confirmed 14 charter flights from Russia, Ukraine and CIS for the festive period in which most of the flights are already being sold out, resulting a high chance of increasing the number of flights. According to Resort Life Travel, these flights will generate more than 20,000 room nights. The flights are also planned to start year-round operation starting from Dec 2020.
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