Fish People: A Dive into Sustainable Watersports Apparel

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PUBLISHED March 09, 2024 | updated March 09, 2024 03:13

In an era where environmental consciousness is at the forefront of consumer concerns, European brand: Fish People emerges as a beacon of sustainability in the watersports apparel industry. This women-made brand has redefined the standards of eco-friendly fashion with a commitment to recycled materials, and a unique approach to manufacturing.

At the heart of Fish People’s ethos is a dedication to environmental responsibility. The company takes pride in utilising recycled materials, ensuring that each garment contributes to the reduction of waste in our oceans and landfills. The entire production process is Global Recycle Standard certified, assuring customers that they are choosing a brand committed to the highest standards of sustainable manufacturing.

Fish People goes beyond recycled materials; it embraces sustainability in every aspect of its supply chain. The brand sources materials from environmentally responsible suppliers, ensuring that the entire lifecycle of their products minimises ecological impact, and carbon footprint. This dedication to eco-consciousness extends to the fabric coloring process, where no water is used, reducing water waste significantly.

Fish People brand is a passionate combo of practice and knowledge of the ocean industry: founded by Kamila, a dive industry professional for more than 20 years in Maldives, and Evelina, former head of design and development of Adidas Sailing.This brings authenticity to the brand, ensuring that every product is designed with the end-user in mind.

From design to production, each step is meticulously handled by professionals who understand the unique demands of water-based activities. This expertise results in durable, comfortable, and stylish apparel that meets the needs of divers and watersports enthusiasts alike.

Fish People takes a revolutionary approach to inventory management by adopting a print-on-demand model. By avoiding excess stock, the company minimises waste and reduces its environmental footprint. This not only aligns with sustainability goals but also allows for greater flexibility in meeting customer demands.

They operate to cater to the unique needs of their customers with small minimum order quantities (MOQ) for customised orders. Dive and watersports teams, big or small, can now enjoy tailor-made uniforms that reflects their identity, and would last at least 3-4 seasons.

This commitment to customization extends to resorts and boutiques, where Fish People creates eco-conscious collections that align with the values of each establishment.

The company doesn’t stop at individual customisation; the brand offers tailor-made eco-conscious collections for resorts and boutiques.

The well-known Maldivian hospitality industry experts, such as One and Only Reethi Rah, Eurodivers, Dive Butler, Island Breeze choose Fishpeople apparel for the staff uniforms and customised resort boutique collections.

This initiative allows these establishments to offer sustainable and stylish watersports apparel to their customers, contributing to a greener and more responsible future for the entire industry.

In conclusion, Fish People is not just a brand; it is a movement towards sustainable and responsible ocean apparel. With a women-made foundation, an unwavering commitment to recycling, and a dedication to customization, Fish People stands as a testament to the idea that fashion and function can coexist harmoniously with environmental consciousness. Dive in and make a splash with Fish People – “Let every look you wear not only be trendy but show your engagement with ocean society!”


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