David Arul Pragasam has been appointed as the Sales and Marketing Cluster Director for CROSSROADS Maldives. With an extensive background in the hospitality and travel trade industry spanning over 30 years, David brings valuable expertise and experience to his new role.
David began his career at Mayflower Tours and Travel Co, where he specialized in managing groups and international convention groups. He then transitioned to the hospitality industry and gained extensive experience working with well-known hotel and resort chains across Southeast Asia, including Malaysia, Brunei, Indonesia, and Thailand.
David's impressive track record in the hospitality industry includes his recent position as the Cluster Director of Sales and Marketing at Pan Pacific Hotel Group. In this role, he successfully oversaw the commercial aspects of PARKROYAL Penang Resort and PARKROYAL Langkawi Resort, achieving remarkable results by significantly increasing room, banquet, and overall resort revenue.
Prior to his role at Pan Pacific Hotel Group, David held prominent leadership positions at renowned hotel chains such as Banyan Tree Hotels & Resorts, Langham Hotels & Resorts, Shangri-La Hotels & Resorts, and Abdul Razak Holdings (ARH) Group of Hotels in Brunei. He also served as the General Manager at AOS Conventions & Events, where he managed large-scale events and executed hotel contracts for significant conferences.
In addition to his expertise in sales and marketing, David is well-versed in revenue management, digital marketing, crisis management, and has a strong commitment to continuous learning and development. He holds an MBA in Tourism & Hospitality Management from AIB University Australia and certifications in Hotel Industry Analytics from the American Hotel & Lodging (AHLE) and B2B Digital Marketing from the Malaysia Institute of Management.
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