Visit Maldives Launches a Joint Marketing Campaign with Thomas Cook India


Maldives
Travel
Photo: Fiyavalhu Maldives
PUBLISHED January 27, 2021 | updated January 27, 2021 01:13

Visit Maldives has launched a joint marketing campaign with India’s leading integrated travel services company, Thomas Cook India. The three-month long campaign aims to increase the travel demand to Maldives from India with highly focused marketing activities. Furthermore, it will utilize the digital channels of Thomas Cook India to create destination awareness and enhance visibility.

“We have selected Thomas Cook India, India’s leading integrated travel services company to commence our activation in the high potential Indian market. Currently, India ranks second among the key arrival markets to Maldives. We expect that this partnership will increase arrivals from a range of Indian traveler segments. We would like to highlight that Maldives is not just a honeymoon destination, it offers a variety of experiences for a diverse range of travelers. We are definitely delighted to commence this collaboration and hope that our efforts in marketing Maldives will be successful,” stated Thoyyib Mohamed, the Managing Director of Visit Maldives.

Thomas Cook India, India’s leading integrated travel services company offering a broad spectrum of services that includes Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services, Visa and Passport services and E-Business. TCIL has been felicitated with The Best Travel Agency – India at TTG Travel Awards 2019, The Best Outbound Tour Operator at the Times Travel Awards 2018 & 2019. Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “We are delighted to partner with the Maldives Marketing and Public Relations Corporation to jointly promote Maldives as destination of choice for our range of Indian traveler segments - including millennials, young working professionals, ad-hoc groups of friends and families. The Maldives has been an aspirational destination for Indians and our strategic intent will focus on highlighting the benefits/USPs of easy access and a free visa-on-arrival process, coupled with its eclectic vibe, stunning natural vistas and exclusive resorts to steer consideration towards Maldives and drive demand.”

By the end of 2020, Maldives celebrated the remarkable achievement of receiving 500,000 tourists amidst an ongoing pandemic. Furthermore, India was ranked number one in terms of tourist arrivals to Maldives by the end of the year. With this positive growth from the Indian Market, Visit Maldives aims to further boost the arrivals and increase destinations awareness with various marketing efforts such as familiarization trips, campaigns targeting the Indian honeymoon segment and participation in major travel trade fairs in India.

Maldives reopened its borders to tourists of all nationalities on 15th July 2020. The stringent safety measures in place and the naturally distanced nature of the islands ensure safety for all tourists. Maldives plans to roll out the COVID-19 vaccine in the coming months and it is anticipated that the COVID-19 cases will decrease gradually, in turn increasing the confidence travelers have in Maldives.

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