WHAT TO LOOK FOR AT ITB BERLIN 2020


Maldives
PUBLISHED February 26, 2020

Where: Messe Berlin, Berlin, Germany 
When: 4 - 8 March 2020

ITB Berlin is the Worlds Leading Travel Trade Show and the most sought after business platform for global touristic offers. 

Last year, the exhibition saw over 10,000 companies and organisations from 181 countries that showcased their products and services to around 160,000 visitors, including 113,500 trade visitors. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors.

According to state tourism promotion body Maldives Marketing and Public Relations Corporation (MMPRC), 273 participants from 104 companies represented Maldives during last years ITB Berlin exhibition. The Maldives delegation was represented by His Excellency Faisal Naseem, Vice President of Maldives accompanied by His Excellency Ali Waheed, the Minister of Tourism of Maldives and Mr Mohamed Thoyyib, Managing Director of Maldives Marketing and Public Relations Corporation.

ITB Berlin 2020 will host a number of events that will be essential viewing to anyone in the industry, The islandchief takes a look at some of the highlights...

Data Instead Of Surveys: How To Analyse The Travel Market In The Digital Age
March 4, 2020 / 10:30 - 11:00
Hall 7.1b, eTravel Lab

-What are the travel trends in 2020?
-What do travel customers actually think about a certain destination, brand or product?
-Which marketing campaigns will be successful
-Its all in the data if you know how to use it

How The Website Becomes A Personal Travel Advisor
March 4, 2020 / 10:30 - 11:00
Hall 6.1, eTravel Stage

-Personalization in the travel industry (travel types, destinations, etc.)
-Playing out recommendations with personal relevance for users
-Improving user experience through geo-targeting
-Addressing new and existing customers

eTravel Lab Day 1
March 4, 2020 / 10:30 - 14:00
Hall 7.1b, eTravel Lab

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. 

Welcome and Moderation: Prof. Dr. Claudia Brözel, Lecturer, University of Sustainable Development Eberswalde

ITB Future Day
March 4, 2020 / 10:30 - 17:45
CityCube Berlin, Hall A4/A5

Social and economic mega trends and their impact on strategies and business models in the travel industry.

Hosted by: Prof. Dr. Roland Conrady, Scientific Director, ITB Berlin Convention, Worms University of Applied Sciences
Speakers:
Prof. Dr. Roland Conrady, Scientific Director, ITB Berlin Convention, Worms University of Applied Sciences
Zarina Doguzova, Head, Federal Agency for Tourism, Russia
Esencan Terzibasoglu, Special Advisor to the Secretary General, WTCF, former Director of Destination Management and Quality Programme, UNWTO
Nils Müller, CEO, TrendOne

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth
March 4, 2020 / 11:00 - 11:45
CityCube Berlin, Hall A1

-Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
-Costs and benefits of tourism for destinations. 
-Implications of sustainable tourism growth. 
-Valuable insights into international best practice examples. 
-How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
-On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

Success Factor Participant Experience For Events That Inspire Their Target Group
March 4, 2020 / 11:00 - 11:45
Convention Hall 7.1a, Auditorium New York 1

What are future meeting scenarios?
What can digital and analog interaction look like? 
What types of participants are there?
How can event participants be involved successfully?
What are the most important research results from the "Future Meeting Space" project?

Speaker: Matthias Schultze, Managing Director, GCB German Convention Bureau e.V.

Visual Storytelling And Film Tourism Mekong Tourism Forum
March 4, 2020 / 11:00 - 11:45
CityCube Berlin, Cube Club

-The 4th Mekong Tourism Forum at ITB Berlin focuses on Visual Storytelling and Film Tourism, bringing the highlights of the recent Asia Destination Film Forum in Bangkok to ITB Berlin. 
-Today, tourists are more experienced and are looking for new destinations and new experiences. 
-Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips. 
-Learn how to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling.

Moderated by:
Daniela Wagner, Director for Europe, Middle East and Africa, Pacific Asia Travel Association (PATA)

Panel guests:
Rob Holmes, Founder & Chief Strategist, GLP Films
Nick Ray, Author, Lonely Planet, Producer & Director, Hanuman Films Cambodia
Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office

The Unstoppable Rise Of The Asian Travelers
March 4, 2020 / 12:00 - 12:30
Hall 7.1b, eTravel Lab

-Asia remains the biggest growth driver in the international tourism market
-Rising purchasing power and technology innovations have been constantly changing the way that Asian travel
-Listen to the senior executives from Asias leading travel companies on how they tailor to the changing needs of Asian travelers

Moderated by:
Charlie Li, Founder & CEO, TravelDaily China

Speakers:
Jeremy Bek, General Manager for Global Country Management, Rakuten Travel
Leslie Hsu, Global Head of Brand, Trip.com
Ritwik Khare, Chief Business Officer, MakeMyTrip (India) Pvt. Ltd

ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co
March 4, 2020 / 12:00 - 12:45
CityCube Berlin, Hall A4/A5

-Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
-The global tourism industry in times of the perfect storm. 
-What structural changes are to be expected in the European and global tourism industry? 
-What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
-How will people travel in the future and what role will sustainability play?

Interview guest:
Samih Sawiris, CEO, Orascom Development AG

Interviewer:
Sasha Vakulina, Business Editor, Euronews

Introductory presentation:
Caroline Bremner, Head of Travel Research, Euromonitor

Moderated by:
Sasha Vakulina, Business Editor, Euronews

Panel guests:
Coley Dale, Senior Director for Strategic Partnerships, Trip.com Group
Rob Ransom, Vice President of Strategy and Corporate Development, Booking.com

Keynote Panel: Responsible Tourism Destinations: Roadmap To A "High Ambition Scenario"
March 4, 2020 / 12:00 - 12:45
CityCube Berlin, Hall A1

In Cooperation with UNWTO:
-According to the UNWTO/ITF report on "Transport-related CO2 emissions of the tourism sector Modelling Results", under the current ambition scenario, a total of 1,998 million tonnes of transport-related CO2 will be attributable to tourism by 2030, representing an increase of 25% over 2016.
-The discussion of this high-level panel will build on the commitment of the tourism sector to advance towards a climate high ambition scenario in line with the goals of the Paris Agreement, as expressed during the COP25 official side-event "Transforming Tourism for Climate Action".
-Policy makers, destinations and industry leaders will explain their leading commitments to transform tourism and aim to support a "high ambition scenario" of climate action in tourism.

Greetings:
Zurab Pololikashvili, Secretary-General, UNWTO

Moderated by:
Dr. Dirk Glaesser, Director Sustainable Development of Tourism, World Tourism Organization (UNWTO)

Panel guests:
Felix Eichhorn, President, Aida Cruises Ltd.
Glenn Mandziuk, President & CEO, Thomson Okanagan Tourism Region, British Columbia, Canada
Young Tae Kim, Secretary-General, International Transport Forum

How To Engage With Your Chinese Visitors And Achieve The Best Customer Journey
March 4, 2020 / 14:00 - 14:30
Hall 6.1, eTravel Stage

-220 million Chinese tourists will travel outside China
-How are you going to engage with your Chinese visitors and provide them a unique customer journey?
-Experiences and learnings about how you can connect to your Chinese tourists
-Get inspired on what´s possible with customer journeys within WeChat

More Direct Bookings Through Affiliate Partners
March 4, 2020 / 15:00 - 15:30
Hall 6.1, eTravel Stage

-What is Affiliate Marketing and which partner models are there especially for the travel industry?
-What do you need to consider when working with affiliate partners?
-Practical tips for more direct bookings and best practice examples.

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