The National Hotel and Guest House Association of Maldives (NHGAM) has officially announced Air Arabia as the official airline partner for the NHGAM Roadshow 2024. The partnership was formalized during a special ceremony in Malé, where Mohamed Bassam Adam, COO and Aviation Head of Lets Go Maldives (the General Sales Agent for Air Arabia in the Maldives), signed a Memorandum of Understanding (MOU) on behalf of Air Arabia, alongside Abdulla Nasheed, President of NHGAM.

The signing event was attended by several prominent figures, including NHGAM board members, the Vice President and Managing Director of MMPRC, Mr. Shiury, DMD Mr. Zihuny, and MATATO CEO Suzan. The presence of these industry leaders emphasized the importance of the collaboration in boosting the Maldives’ tourism sector.

Strategic Significance of the Partnership

This partnership marks a key milestone for the NHGAM Roadshow, which will be held from December 17–20, 2024, in Tbilisi, Georgia, and Baku, Azerbaijan. As the official airline partner, Air Arabia will offer discounted fares and inclusive layover hotel packages for participants, ensuring smooth travel and accommodation arrangements. This support will help enhance the participation of Maldivian tourism professionals at this high-profile event, offering valuable opportunities to promote the Maldives as a top travel destination.

During the ceremony, Mohamed Bassam Adam highlighted the importance of the partnership, noting that Air Arabia’s involvement demonstrates its commitment to supporting the Maldives’ tourism industry. The collaboration not only facilitates the participation of Maldivian hotels, guesthouses, and industry representatives but also strengthens Air Arabia’s role in connecting the Maldives to key international markets.

Role of the NHGAM Roadshow

The NHGAM Roadshow 2024 provides a crucial platform for Maldivian tourism stakeholders to connect with global industry professionals, expand their market presence, and promote the Maldives as a leading destination. Air Arabia’s participation amplifies the event’s reach by providing affordable and convenient travel options for attendees. The airline will also have a presentation slot during the roadshow, giving it an opportunity to showcase its extensive network, customer-focused services, and unique offerings. This will increase Air Arabia’s visibility among tourism professionals in Georgia and Azerbaijan, encouraging future collaborations.

Looking Ahead

The collaboration between NHGAM and Air Arabia marks an important step toward aligning the tourism and aviation sectors for mutual growth. The attendance of key industry leaders, including the MMPRC MD, DMD, and MATATO CEO, at the signing ceremony underscores the shared vision to enhance the Maldives’ global presence through strategic partnerships.