UNWTO Partners with Google to Promote Virtual Travel on World Tourism Day

PUBLISHED September 27, 2020

September 27 is World Tourism Day - a time to celebrate tourism’s ability to promote meaningful exchanges between people around the world, have fun, recall how travel helps us all recharge – and make a real difference by supporting livelihoods and protecting our heritage.   

This year may have changed our ability to travel across the globe, but our desire to experience new cultures, see far-off places or discover hidden gems in our own backyard has not diminished. Everyone agrees with the World Tourism Organization (UNWTO), that “we stay home today so we can travel tomorrow”.  

Today, Google Arts & Culture has brought together a new collection to help anyone choose their perfect virtual travel with thousands of museums and cultural destinations to explore. And with the help of UNWTO’s partner CyArk, 37 cultural heritage sites from across the world have been launched on Google Search in Augmented Reality (AR). Hop from your couch and search on your mobile phone to bring the Moai statues of Ahu Ature Huki, Rapa Nui (Easter Island), the Brandenburg Gate in Germany, or the Maya pyramid of Chichén Itzá, Mexico right into your living room.   

You can read more about what it takes for CyArk to capture just one site in “Documenting the Thomas Jefferson Memorial” and discover how this work helps global conservation efforts communicate the impacts of climate change to iconic places like Rapa Nui.   

Continue your journey on Google Arts & Culture   

There are plenty more sites to visit virtually: let Google Arts & Culture be your guide to discover some of the world’s most amazing destinations, from the Wonders of Mexico, the USA, France and many more to some amazing city breaks, action-packed adventures and paradise escapes.   

Let your favorite creator take you on a tour   

Finally, travel like a local, and explore Andalucia with YouTube creator Kikillo, join a virtual walk around Milan with Instagram creator Federica di Nardo, or listen to the sounds of Florence with The Whispering Traveller.   

All this, and more than 10,000 destinations and 2,000 collections are ready to be explored on Google Arts & Culture at g.co/cultural travel. And if Augmented Reality really has you hooked, make sure to check out a few other cool things including Dinosaurs, the Skeletal System and Apollo 11 by looking them up in Google Search.  


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