Maldives Association of Travel Agents
and Tour Operators (MATATO) has released a special report on the "Importance of
Destination Marketing"
the report was officially released by
the association's President, Abdulla Giyas on an exclusive industry stakeholder
get together organized by MATATO to celebrate World Tourism Day on 27th September
2017 evening.
The report on the "importance of
destination marketing" reveals detailed explanations on the challenges and obstacles
that the tourism sector of the Maldives faces while a comparison of rival
markets like Sri Lanka, Mauritius and Seychelles were detailed as well.
The report also highlights the revenue
generated from inbound visitors of the top 14 countries visiting the Maldives,
as well as a detailed visitor count.
Speaking at the event held at Hulule
Island Hotel Mr. Giyas addressed the importance of destination marketing and underlined
how taking strong action in promoting Maldives as a destination is required to restrict
the swaying of the current position of Maldives in the worldwide tourism industry.
Giyas had spoken about strengthening
destination marketing in several previous forums, also titled "Importance of
Destination Marketing" which, extensively discusses the benefits and
advantages of advertising Maldives as a tourist destination more globally.
Maldives Association of Travel Agents
and Tour Operators (MATATO) is a non-profit organization that has been working
the last ten years to foster and promotes SMEs of local travel agents.
The association has engaged themselves
in various activities over the years from advocacy, training, and workshops,
travel trade fairs in many parts of the world, media FAM trips, government
lobbying, recognition programs such as Awards, travel conferences and forums,
publications, destination marketing, whistle-blower programs, representation and
much more.
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