SriLankan Airlines, the National Carrier of Sri Lanka has recently launched its latest brand video Ode to Paradise at PVR Cinemas, One Galle Face.
The production titled Ode to Paradise revisits the
fond memories of Blue Waters melody through a modern take, featuring a lineup
of Sri Lankas well-loved icons such as Jacqueline Fernandez, Kumar Sangakkara,
Mahela Jayawardena, Peter Kuruvita and Bathiya&Santhush, through whose
eyes, the multifaceted beauty of the island is unveiled - all this in the
vibrant backdrop of SriLankan Airlines as the messenger that takes the story of
Sri Lanka to the world.
SriLankan Airlines Chairman Mr. Ashok Pathirage said,
"As we strive to lead the National Carrier to finer climates, looking after
this well-loved brand will be a priority. Therefore, this brand video will be
the beginning of many more of such initiatives by the National Carrier, which
will lay a strong foundation to help achieve the commercial and national
objectives in the long run. Specially at a time that we explore the
possibilities of flying into some of the most lucrative markets in Australia,
Asia and Europe, endeavors to establish the SriLankan Airlines brand typically translate
to establishing Sri Lanka, the destination."
Ode to Paradise captures the mesmerizing beauty of
Sri Lankas unique and picturesque landscapes, the inherent warmth and caring
ways of its people and the beats and rhythms of the cultural vibrancy that has
held the world in awe.
SriLankan Airlines was aptly assisted by its two
creative agencies Leo Burnett who undertook procedural clearance and Wunderman
Thompson Sri Lanka together with Working Ants Productions executed the creative
concepts.
The buildup video, Serendipity Right Next Door that
was released last week appealing to the Indian audience unveils the timeless
beauty of Sri Lanka through the narrations of two of the most beloved Sri
Lankan celebrities, Jacqueline Fernandez of Bollywood fame and the cricketing
legend Kumar Sangakkara. Whilst Ms. Fernandez reveals to the audience the
island delights one by one, Mr. Sangakkara takes the viewer through the onboard
experience of the National Carrier which symbolizes all of Sri Lankas beauty,
culture, flavours and spirit.
The video created ripples across social media as the
first Sri Lankan brand to cross one million views within 11 hours and the first
to reach five million mark in two days. Currently, the video has recovered over
20 million views.
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