Olu Tropical Water shuts plastic bottling plant, moves to glass bottles in bold environmental effort
PUBLISHED July 25, 2019
In a groundbreaking move, Sri Lankas
first natural mineral water brand Olu Tropical Waterhas committed to use only glass bottles for all the new products, effectively discontinuing the high volume PET packaged SKUs. An expensive yet necessary
move, the change is keeping with the companys dedication to conserving Sri
Lankas natural wealth and environment.
Part of the Rockland Distilleries
group, Olu Tropical Water launched in 2015 with an initial product offering in
500ml and 1000ml PET packaging. Glass variants were eventually introduced in
the years that followed. The Olu brand was an idea conceived by the PET Bottle
Company (Pvt) Ltd, which was established in 1991.
At the time of the companys
inception, PET was widely used worldwide for its economic benefit, convenience
and durability. In that period, procedure called for empty PET packaging to be
returned either to be recycled or incinerated. Studies at the time actually touted PET as a sustainable environmental alternative,
unsuspecting of the long-term repercussions to come. As science began to debunk
this claim, awareness began to spread of the alarming extent of waste plastics
and plastic particles choking oceans and landfills.
"Given the negative and irreversible
effect of PET on the environment, Olu Tropical Water has shut down its PET
bottling facility and discontinued its two PET based products effective
immediately, relying solely on the glass variants." said Shalindri Malawana
General Manager. While the steeper prices of production and distribution
spelled potential financial strain, the company decided to absorb any staff
that would have been redundant due to the closure into the larger Rockland
group of companies. The owning company also declared all PET bottle
manufacturing machinery dead assets and has now been renamed to Liquid Island
(Pvt) Ltd, moving forward as a company truly committed to sustainable business
Throughout the movement from plastic
to glass, Olu Tropical Water is appreciative of loyal customers - both
individuals and businesses who have stood by the environmental effort - as it
is strongly indicative of a united moral front in Sri Lanka.
For further information, please visit www.oluwater.com