Maldives Marketing & PR Corporation (MMPRC) holds a
discussion gathering exclusive for the tourism industry marketeers, themed
under "Tourism Marketeers Evening". The first edition of this program took
place on 10th September at Kurumba Maldives.
Tourism marketing professionals representing resorts,
guesthouses, liveabords, and travel agencies participated in this event
organized by MMPRC.
Initiating the program, Thoyyib Mohamed, Managing Director
of MMPRC spoke on the importance of streamlining MMPRCs efforts in marketing
with that of the industry stakeholders.
"We hear many expert opinions everyday about the potential
for even more types of tourism and products for our industry. Therefore, we
believe exchange of ideas between the industry professionals will help us
better envision our future." He said while adding that MMPRC is actively
strategizing to diversify its marketing efforts. "We are also preparing to
market Maldives brand to niche markets such as MICE, Cultural, Sports and
Recreational Tourism. These are just few of the many possible paths we can take
to diversify our marketing."
The session was divided into two main components; firstly,
discussing the marketing efforts by MMPRC thus far in 2019 and secondly
exploring and sharing new concepts and ideas of marketing by industry
marketeers. It was a fruitful discussion where the stakeholders shared numerous
enhancements to MMPRCs current activities and possible activities for the year
2020.
MMPRC is currently carrying out fairs, roadshows, global
campaigns, familiarization trips, joint campaigns and digital marketing
activities focused to 23 markets.
The first six months of 2019 has recorded the biggest growth
for tourism industry in terms of arrivals in the past 5 years with 1.1 million
tourist arrivals. By the end of 2018 a total of 1.4 million tourists visited
Maldives. The industrys target is to receive 1.5 million tourist arrivals by
the end of this year.
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