The Sri Lanka Tourism Promotion Bureau has participated in the International Tourism and Travel Show in collaboration with the High Commission of Sri Lanka in Ottawa. The event took place at the Place Bonaventure in Montreal from 25th to 27th October 2019.
Participating for the fourth consecutive year in this show, Sri Lankas High Commissioner to Canada Asoka Girihagama inaugurated the Sri Lanka Pavilion which carried Sri Lanka tourisms new branding identity So Sri Lanka introducing visuals showcasing tourist attractions which highlighted the countrys unique cultural heritage, wildlife, beaches and landscapes.
Viranga Bandara, Sri Lankan Tourism Promotion Bureau Assistant Director and several other representatives of the travel industry took part in the show which attracted 36,250 prospective travelers planning their travel to new destinations and seeking expert advice on future holiday destinations.
Tourism offices, tour operators and travel agents of more than 100 countries were represented at the International Tourism and Travel Show.
According to the Annual Statistical Report of the Sri Lanka Tourism Development Authority, 52,681 Canadian tourists visited Sri Lanka in 2018, which is a 12% increase in tourist arrivals from Canada to Sri Lanka compared to 2017. Sri Lankas participation in this years show is anticipated to further enhance Sri Lankas tourism potential in the Canadian market.
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