Coca-Cola Sets Share A Coke Maldives Campaign in Motion


Maldives
PUBLISHED October 13, 2018

Coca-Cola has recently launched "Share A Coke Maldives," a Maldivian spin-off of the most successful global campaigns ''Share A Coke' reinvented to connect with the consumers in the Maldives.


The Share a Coke Maldives campaign was officially launched last Thursday at a special ceremony held in the presence of selected socialites by the captain of Maldives National Football team Akram Abdul Ghanee who was the chief guest of the event.


According to Coca-Cola, the narrative of the campaign with the theme ''There's Coke for every relationship'' draws upon the significance of relationships and reignites them by creating moments of happiness that comes from sharing a Coke.


The multi-faceted campaign includes a number of consumer touch points including marketing activations, digital and social media engagements and in-store marketing to elevate brand love. The ''Share A Coke'' campaign was first launched in Australia in 2011 as an exciting new concept of identifying ways in which consumers could share their favourite beverage with friends and family.


The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the companys Coca-Cola brands, the company's portfolio includes some of the worlds most valuable beverage brands such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, SmartWater, Sprite, Vitaminwater and ZICO coconut water. 


Coca-Cola is constantly transforming its portfolio, from reducing sugar in their drinks to bringing innovative new products to market. The company is also working to reduce their environmental impact by replenishing water and promoting recycling. With the company's bottling partners, they employ more than 700,000 people, helping bring economic opportunity to local communities worldwide

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