Maldives Marketing Campaign Commences with Leading Indonesian Online Travel Agency, Traveloka

PUBLISHED August 25, 2022 | updated August 25, 2022 03:19

Maldives Marketing and Public Relations Corporation has initiated a digital marketing campaign with Indonesia’s leading online travel agency, Traveloka. This campaign aims to maintain destination presence and promote the Maldives as a leading destination of choice in the Southeast Asian market. The campaign will be conducted from August 25 for a duration of 03 months.  

Traveloka is Indonesia’s leading online travel agency- a unicorn company with a strong presence in the wider Southeast Asian market and Australian market. The Traveloka app has been downloaded over 60 million times and the platform boasts over 40 million monthly active users. The agency connects with over 150 airlines, covering a total of 200,000 domestic and international flight routes. Through this campaign, digital ads will be advertised on Traveloka’s Facebook, Instagram, and Google and a digital banner will be showcased on Traveloka’s In-App homepage feed. A landing page showcasing the beauty of the Maldives, push notifications, and an incentive coupon will also be given out during the campaign. Traveloka will also publish digital articles highlighting the Maldives as a leading destination, along with publishing one video.  

Through this campaign, MMPRC will market the destination as one of the safest choices for tourists, highlighting the unique geography of the scattered islands which provide ultimate privacy and security. It will also help MMPRC to promote tourism products- resorts, hotels, guesthouses, liveaboards- and the unique experiences available for tourists in the destination. Under this campaign, latest information about the destination and its travel guidelines will be provided to the travel trade and tourists from the SEA market. 

As of August 17, 2022, Maldives welcomed a total of 1,028,467 travelers. Out of which, 22,181 are from the SEA market. MMPRC has been holding several activities targeting this market, including joint marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, E-Learning programs and other events. Many such activities are in the pipeline for this market for this year as well, including joint marketing campaigns, participation in fairs and exhibitions and roadshows.  


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