Beyyaa campaign, Beyyaa T-shirt Movement commences


Maldives
PUBLISHED November 24, 2019

The Beyyaa has introduced a campaign in collaboration with the national airline, Maldivian to plant a coconut palm tree for every t-shirt bought under the campaign.

Titled Beyyaa T-shirt Movement campaign was commenced at a ceremony held at the Maldivians Moonima lounge at Velana International Airport on 23rd November 2019. The event was inaugurated by HE Mohamed Nasheed, Former President of the Maldives and Maldivians Deputy Managing Director Ms. Aishath Jennifer.

Former President Mohamed Nasheed expressed the significance of the campaign and commented on the important role played by the campaign to expand the greenery that is being lost due severe consequences of climate change and human caused impacts.

Under this campaign, every coconut palm tree planted will be nurtured by the local company in the Maldives.

The t-shirts will available for purchase at Maldivian airline lounges in 2-3 days for USD 30 (approximately MVR 462.30).

 

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