The Beyyaa has introduced a campaign in collaboration with
the national airline, Maldivian to plant a coconut palm tree for every t-shirt
bought under the campaign.
Titled Beyyaa T-shirt Movement campaign was commenced at a
ceremony held at the Maldivians Moonima lounge at Velana International Airport
on 23rd November 2019. The event was inaugurated by HE Mohamed
Nasheed, Former President of the Maldives and Maldivians Deputy Managing
Director Ms. Aishath Jennifer.
Former President Mohamed Nasheed expressed the significance
of the campaign and commented on the important role played by the campaign to expand
the greenery that is being lost due severe consequences of climate change and
human caused impacts.
Under this campaign, every coconut palm tree planted will be
nurtured by the local company in the Maldives.
The t-shirts will available for purchase at Maldivian
airline lounges in 2-3 days for USD 30 (approximately MVR 462.30).
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