SIMDI Beverages proudly launched Sober Spirits at an event held at Hotel Jen Maldives on September 12, 2024. This occasion marked the first-ever tasting of Sober Spirits in the Maldives and was attended by key figures from the hospitality industry, media, and other distinguished guests. The celebration showcased the exceptional taste and quality of Sober Spirits.

Renowned for its unparalleled quality and innovative approach, Sober Spirits has gained recognition as one of the best non-alcoholic spirits in the world, positioning it as a game-changer for social gatherings.

Attendees were warmly welcomed by Mr. Yooshau Saeed, General Manager of SIMDI Group, who emphasized the company's commitment to introducing groundbreaking products to the Maldives. One of the founders of Sober Spirits, Mr. Calixte, also took the stage to share the inspiration behind the brand and its global success as a leader in the non-alcoholic spirits market.