Sri Lanka to Change its Tourism Tagline


Maldives
PUBLISHED October 27, 2018

Starting from 5th November 2018, Sri Lanka will be replacing the countries' tourism tagline, Wonder of Asia to 'So Sri Lanka.

The out-of-the-box and simple tagline is deemed to bring out the authenticity of Sri Lankas tourism product with greater engagement with travellers and locals. 

According to the Sri Lanka Tourism Promotion Bureau (SLTPB) Chairman Dehan Seneviratne, who was not in a position to reveal the new tagline officially, however, noted that the new tagline would be officially launched at WTM in London, on November 5.

Neither confirming nor denying the So Sri Lanka as the new tagline, Seneviratne said the new tagline will be very natural, simple and highly adaptable.

"Some may wonder why it is so simple. But why will be answered when you see the rollout of the tagline and the new brand identity," Said Seneviratne.

The new tagline was coined by the advertising agency J. Walter Thompson (JWT), which secured a US $ 2 million bid to develop a new brand identity and tagline for Sri Lanka tourism.  Seneviratne noted that the new tourism tagline has received the concurrences of the president and prime minister, while the SLTPB director board and industry stakeholders have also endorsed it. 

Destinations such as Slovakia, Belize, Kiribati and Ukraine also launched similar out-of-the-box tourism slogans, recently. 

"Its different to what we have now. It has the freshness and absolute simplicity. Therefore, it can be easily adaptable to engage people." Said Seneviratne, commenting about the new logo.

In addition, Seneviratne stressed that launching the new brand identity of Sri Lanka at WTM 2018 in London will enable the new brand to receive the required exposure. WTM 2017 said to have attracted around 50,000 senior travel industry professionals, tourism ministers and international media.

Seneviratne noted that a special advertising campaign will be launched from November 5 to February, next year, to promote Sri Lanka tourism under the new logo and theme. 

Subsequently, the SLTPB plans to launch the much-awaited global promotion campaign next March, at ITB Berlin, the worlds largest travel trade fair.

The comprehensive, three-year campaign will focus on five major source markets of Sri Lanka— India, China, Germany, the United Kingdom and France— as well as five other emerging markets and high-yielding markets such as Japan and the Middle East, according to the SLTPB officials. 
Comments

Please login to Comment


NEWS ARCHIVE