Member of the oneworld alliance, SriLankan Airlines reaffirming the success of its marketing communication endeavors, concludes the year with seven global awards.
The Airlines communication focus that signifies
its ambassadorial role of taking Sri Lanka to the world through a global
dialect, has been well received by the public and the passengers, and was recognized
by the communication experts and members of juries across major travel and
tourism award ceremonies worldwide.
The Airlines purple patch started at ITB Berlin earlier this year, where it won three coveted awards at the Golden City Gate Awards, beating over 148 submissions by 32 countries. The three awards included a First Star award in the Airlines- corporate category for its product video, another First Star for its India Outbound video in the TV Cinema spot category and a Third Star award in the same category for its Melbourne Marathon video 2018. This was the third consecutive time that SriLankan Airlines was applauded at this podium and the second consecutive time that the Airline managed to bag three awards.
PATA Awards 2019 was another global platform where SriLankan
Airlines was applauded after a break of 12 years. The Airlines marketing
campaign that marked the commencement of operations between Melbourne and
Colombo titled Two Cities, One Spirit received a gold award in the category
Marketing- Carrier.
"Two Cities, One spirit" stems from a place of
honouring and celebrating the kinship between Melbourne and Sri Lanka. This was
aimed to appeal to the Sri Lankan Diaspora in Melbourne and the Australians who
are attracted to adventure on the island. The creative executions were inspired
by idiosyncrasies that exist in both Sri Lankan and Australian cultures,
expressed through visuals that celebrate the similar vivacity and passion
deeply rooted in food, art, adventure, surfing and the iconic wildlife that are
inherent to both destinations.
The use of location pin as a stylistic element widely
recognized by the contemporary traveller was aimed to emphasize on the non-stop
connectivity (the point-to-point quality) and that the connections can be
extended to an onward destination across the Airlines network. This was used
when promoting key feeder markets to Melbourne via Colombo, such as Middle East
and India.
Proving the Airlines network strength and the consistency
of its marketing communication endeavors, the Airline managed to bag Asias
Leading Airline to the Indian Ocean title for the third consecutive year and
Worlds Leading Airline to the Indian Ocean for the fourth consecutive year,
at the esteemed World Travel Awards, Asia and World ceremonies consecutively.
The Airline was also nominated for the titles Worlds Leading Airline,
Worlds Leading Airline - Business Class, Worlds Leading Airline Economy
and Worlds Leading Cultural Airline.
SriLankan Airlines also went down in the history as one of
the title sponsors of the historic Melbourne Marathon, as it became Australias
largest-ever Marathon this year attracting a total of 37, 185 athletes, whilst
SriLankan Airlines Half Marathon event recorded a yet another sellout.
The Airline conveys its heartfelt gratitude to the creative
agencies, global partners and supporters for their unwavering support and
encouragement extended for its marketing endeavors. The loyalty and the
patronage of its valued passengers is always cherished by the Airline, which
has been its greatest source of strength in the face of adversity and
challenges. SriLankan Airlines will continue to explore innovative avenues to
make the passenger journey even more memorable.
SriLankan Airlines expects to continue its
award-winning stint in the year 2020, reaching out to more of the world with
the message of the countrys multi-faceted beauty and the inherent
characteristics that have shaped the core of its award-winning service.
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