Maldives Marketing & Public Relations Corporation (MMPRC) together with industry partners exhibits at the biggest International Tourism Fair FITUR held in Madrid, Spain from 22nd to 26th of January 2020.
MMPRC will be exhibiting in a 71.5sqm stand showcasing the
beauty of the destination. 24 companies with 41 representatives will be
representing their products at the Maldives stand. During the 5-day fair they
will be meeting with top travel trade tourism professionals to further
strengthen the market performance to the Maldives.
Maldives stand will be located at Hall 6 designated for Asia
and the Pacific countries. At the Maldives stand 6D08 different activities will
be carried out to interact with the visitors, such as participating at quiz
sessions about the Maldives to win free gifts. In addition to this, the
visitors will be able to taste the local snacks like the famous "Addu Bondi",
"Thelluli banbukeyo" as well as "Kulhi Roshi". To further strengthen the
destination presence at the fair, videos of different segments will be
showcased on the led screen at the stand.
This year, the destination will be showcased through an
eye-catching outdoor video ad with the Maldives stand number, at the Southern entrance
of the fair. This is a prominent location and is expected to increase the
visitors to the stand.
FITUR is the global meeting point for tourism professionals
and the leading trade fair for inbound and outbound markets in Latin America.
Looking at the visitor statistics to FITUR past years it has recorded 10,487
companies from 165 countries and regions, 142,642 trade visitors and 110,848
visitors from the general public.
Spanish market has been a promising market for the Maldives
over the years. Observing the Spanish arrivals to the Maldives, by the end of
2019 a total of 36,064 arrivals were recorded from the market which is an
increase of 13.5 percent compared to the previous years. Several initiatives
will be taken by MMPRC to further increase the destination presence in Spain
for the year 2020.
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