As part of this partnership, the Maldives will enjoy brand visibility at Anfield Stadium, with LED signage during Premier League home matches, branding across the stadium, and promotion in LFC’s official publications. Additionally, billboards across Europe in collaboration with LFC will target high-value travellers in key markets. LFC’s global audience presents a significant opportunity, with 205 million followers worldwide, a TV audience of over 211 million per season, and 53 million social and digital followers. In Visit Maldives’ key markets alone, 22 million LFC fans are considering traveling to the Maldives within the next 12 months. Even if just 2% of this audience visits, the partnership will exceed its targets.

 

The partnership also includes high-value activations such as the establishment of a Liverpool Academy in the Maldives, strengthening sports tourism and enhancing destination branding. Fan zones and activations will be integrated into Visit Maldives’ global events, fairs, and roadshows, while appearances by LFC legends and digital engagement campaigns will further drive awareness and bookings. The projected media reach is expected to surpass 397 million per season, with a media value exceeding $17 million annually through premium branding, promotions, and direct engagement.