Maldives hosts a group of journalists from the US market from 9th to 16th June 2021. This is the first familiarization trip organized for the market this year and the aim of this familiarization trip is to highlight the distinctive geographical formation of the Maldives, the safety measures that are in place and to promote the destination as a safe haven for the travelers.
The accommodations arranged for the trip are properties focusing on the theme of “Maldives as a safe haven”, such as the Robinson Club Noonu, LUX* North Male’ Atoll and Kuramathi Maldives. Activities featuring the natural beauty and the luxury aspects of the destination will be carried out during this trip for the high-end travelers of the US market. The team is comprised of journalists who will have their content appear on major publications in online and offline channels such as Travel & Leisure, TripSavvy.com, Forbes, Insider Travel, LA Style, Citizen-Femme.com, TravelAge West and Travel Pulse to name a few. A combined circulation of over 500,000 print readers is reached with over 78 million on online channels.
This familiarization trip is in accordance with the strategies for the US market to gain more exposure and advertise centered segments of the destination. Several other activities are planned to be carried out this year for the US market such as familiarization trips for influencers, joint marketing promotions with tour operators, virtual roadshow, webinars and participation in virtual and physical fairs such as the Ultra Summit show taking place in the upcoming month.
Despite the ongoing pandemic, steady growth has been observed from the US market, ending the year 2020 with 19,759 arrivals ranking as the 8th source market of tourist arrivals. As of 3rd June 2021, 15,914 arrivals were recorded from this market, ranking as the 6th market of top tourist arrivals for the year.
The tourism industry of the Maldives has shown striking strength to overcome the challenges faced due to covid-19, welcoming a total of 555,494 travelers in 2020 and over 457,747 travelers till 2nd June 2021. The initiation of a nationwide vaccination program, increased flight connections, and the gradual opening of major markets, provide Maldives the opportunity to further promote the destination with global campaigns in association with key stakeholders in the industry.
The administration of the covid-19 vaccine was started on 1st February 2021 with the government of Maldives aiming to provide free covid-19 vaccines to all citizens and residents of the country in the upcoming months. As of 4th June 2021, 311,325 people in the Maldives have received the first dose of the vaccine with 171,303 receiving the second dose. Over 90% of the workers in the tourism industry of the Maldives have also been administered the first dose of the vaccine. The initiation of the vaccination drive is bound to offer hope to the local population, as well as ensure the safety of tourists.
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