Hospitality group launches new #ALLatHome social media campaign to inspire guests at home

PUBLISHED April 08, 2020

Accor, a world-leading hospitality group, has launched a new global digital entertainment campaign via ALL - Accor Live Limitless. It aims at letting guests and the broader public discover new experiences and live their passions while at home, having to adopt new way of living and working. With the kick-off of the companys new #ALLatHome social media campaign, ALL guests and passion enthusiasts can enjoy immersive, informative and inspiring content series themed around Sport, Food and Entertainment.
Ian Di Tullio, Global Senior Vice President, Guest at Accor, said, "As the world temporarily presses the pause button, we want our guests to continue living their passions in the comfort of their own homes through the unique digital experiences and content brought together by our amazing ambassadors and partners worldwide. We believe that in this period, we can be all together even while apart."
Each week, through its Instagram & Facebook pages, ALL will showcase exclusive content and live streams to its worldwide members and guests.  From rigorous fitness trainer-led workouts, exclusive DJ sets playing lively beats, and masterclass cooking tutorials presented by world-leading chefs, the digital content bites are intended to entertain, stimulate the senses and help keep the all-important adventure spark ignited. 
To allow guests to enjoy their passions at home during this confinement period, ALL will offer them special activities such as:

  • Sport: coaching with Ken Group, exclusive interviews with Marquinhos and Marco Verratti and morning routines with Paris Saint-Germain players, training routines with Double Olympic Judo Champion Teddy Riner, e-sport contest with the Paris Saint-Germain football club
  • Food: pastry classes with Quentin Lechat, best Parisian pastry chef in 2019, cooking classes with Pierre Sang along with many more award-winning culinary artists
  • Entertainment: live DJ sets, a line-up of emerging artists from ibis Music, exclusive content and playlists with Montreux Jazz Festival and many more to come



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