Over 400,000 Russians are currently planning to visit one of the biggest water sport shows of the year, “The Big Ocean Show”, which is to be held from 2nd to the 5th of September 2021 at the most prestigious exhibition space right in the heart of Russia, VDNKh.
The Big Ocean Show presents itself as a grand celebration of water sports, active leisure facilities and ocean conservation projects. The program of the show is full of exciting events for general public, water sports enthusiasts and professionals: SCUBA introduction dives, water boards balance lessons, interactive multimedia and top notch VR experiences; Ocean CUBE-talks as a series of fascinating lectures and masterclasses from world record holders, scientists, travelers, businessmen and activists dedicated to Conservation, Understanding, Business and Exploration of the Ocean; extensive program of conferences and round tables for sustainable development in collaboration with the Ministry of Nature and Ecology of Russian Federation with government officials, representatives of the top businesses of fishing and oil industry, universities and protected areas management. Whilst kids will get busy with their own “FISHtival” range of events.
The organizers of the show are expecting a large influx of participants from the Republic of Maldives due to the unique appeal of the show. Due to the recent pandemic and its ongoing effects, tourism and leisure had to come to a near striking halt for the past 18 months with countless countrywide restrictions and citizens worldwide becoming more increasingly afraid to travel as days progressed. The Big Ocean Show aims to breathe more life into the industry and reinvigorate the spirit of water sports and recreation whilst heightening the appeal of premier water sports destinations such as Maldives. One of the main leitmotifs of the entire event, reflected in both the business and entertainment centered programs of the show, is the promotion of Maldives as a marketable and pristine destination for outdoor activities and water sports.
The demands and behavior of Russian tourist have changed quite immensely in recent years. Previously, up to 70% of all Russian tourists would choose relaxing beach leisure for their vacations. This year the number has dropped dramatically to just 25%, while 35% of Russian tourists reported they are choosing to participate in water sports during their vacation time.
The Maldives is synonymous with beach vacations and most frequently represented as luxury and romantic leisure destination missing considerable flow of tourism from younger and more active generation in need for constant entertainment which is further worsened with the effects of the COVID-19 pandemic.
The goal of the Big Ocean Show is to reintroduce the Maldives as a “Watersports Paradise” featuring both resort facilities from the furthest of Northern to the deepest of Southern atolls and unique island destinations as Goidhoo, Dharavandhoo, Himmafushi, Guraidhoo, Maafushi, Fulidhoo, GA. Vilingili, Fuvahmulah, Addu, etc.
There is ample opportunity provided by the Big Ocean Show for representatives of the Maldivian tourism and leisure industry, especially those specializing in active leisure and watersports, to present the appeal and enticement of Maldives as a pristine water sports paradise which would attract new tourists and renew interest with repeaters. In addition, the networking capacity provided by a show on this scale, from both a B2B and B2C perspective, would provide an opportunity to diversify and actively market businesses which is an absolutely vital opportunity in the current conditions.
About the Show: Moscow will host the Big Ocean Show from the 2nd to the 5th of September 2021, with the active support of the Ministry of Tourism and the Ministry Natural Resources and Ecology of the Russian Federation. The Big Ocean Show aims to be the largest commercial forum in Russia to promote the field of water sports and recreation. The Show will feature exhibitions from over 20 countries spanning multiple niches in the water sport and recreation industry.
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