As part of its new organization, in line with its asset-light model and its strategic priorities "Focus, Simplify & Expand", the Sales, Marketing, Distribution and Loyalty expertise is the responsibility of Patrick Mendes, appointed to the role of Group Chief Commercial Officer. He will be in charge of increasing revenues and accelerating the development of innovative services and powerful solutions.
After working in consultancy and the tourism industry in the United Kingdom and then Southern Europe, Patrick was involved in the development of Edenred before joining Accor Group in 2005 to head Global Sales. Promoted to COO Luxury and Midscale Brands in South America in 2011, he was promoted to CEO South America in 2015, and joined the Executive Committee in early 2017.
With his international experience in both operational and managerial roles, Patrick will also draw on his expertise in order to develop new services and ever more powerful solutions.
Patrick Mendes said, “Accor is continuing its transformation with the aim of becoming ever more agile, despite the disruption that our industry is currently experiencing. I am honored to be able to contribute to the Group’s growth targets and address the major challenges we are faced with. We will continue to develop our brands and innovative solutions to meet the new expectations of both consumers and our B2B clients. Focusing on the recovery, my teams and I are committed to guaranteeing exceptional quality of service to our hotels and our owners, while simultaneously developing our commercial activities globally.”
Accor is a world leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more.
Accor also boasts an unrivalled portfolio of distinctive brands and approximately 300,000 team members worldwide. Over 65 million members benefit from the company’s comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity.
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