Hilton sponsors BuzzFeeds travel brand, BringMe through new partnership


Maldives
PUBLISHED February 10, 2020

Hilton, the worlds first global hospitality company, and BuzzFeed, the worlds leading digital media company, has announced a new partnership that pairs content from BuzzFeeds travel brand, BringMe, with Hiltons industry-leading direct-booking benefits to streamline the consumer travel experience and make it easier than ever to book a travel experience. 

Through this partnership, Hilton becomes the exclusive global hotel partner and the official title sponsor of BringMe as of January 2020. The partnership includes an extensive affiliate program that directs readers to Hilton promotions in relevant BringMe content and utilizes BuzzFeeds innovative marketing operating system including native and experiential strategies. 

"BuzzFeeds strength is building brands that drive action IRL. Tasty empowers millions of people to cook and try new recipes every day and now BringMe is inspiring young people to visit new places and explore new things," said Jonah Peretti, BuzzFeeds CEO and Founder. "Partnering with Hilton brings us even closer to our audience, and also makes it easier for them to make travel plans by booking directly. Through our shared consumer-first approach, were able to provide utility for our audience in a new way." 

Since its launch in 2018, BringMe has become the largest and fastest-growing travel and experience digital publisher, and has built a strong relationship with its massive audience to become the No. 1 travel creator globally per unique viewer and by minutes watched, according to Tubular Labs.

Hilton has a longstanding history of embracing technology and innovation and has invested resources to anticipate consumer needs and facilitate the best possible travel experiences. BringMes unique and accessible travel content combined with Hiltons direct booking benefits helps audiences go one step further from seeing an experience online to booking it for themselves.

"BuzzFeed is developing best of breed content experiences and integrating with Hiltons world- class brands and diverse portfolio of properties," said Armin Molavi, Hiltons Vice President of Global Media Strategy and Execution. "This partnership is going to develop true value for their readers and our guests."

Through the partnership, Hilton becomes the bridge and travel champion for younger audiences as they increasingly travel more for both business and leisure all over the world. With 18 brands offering distinct experiences, Hilton is perfectly positioned to make their dream travel experiences reality in addition to the assurance they are booking with a company that embodies values they care about. 

The partnership builds on BuzzFeeds recently announced plans to fix the longstanding attribution problem where digital middlemen capture profit for the value that media publishers provide.

Moreover, with this partnership, BuzzFeeds industry-leading affiliate business is applying learnings from mastering retail and building a more sophisticated affiliate business for travel. By creating a direct link from BuzzFeed content to Hiltons booking capabilities, the partnership helps readers directly engage with offerings relevant to their specific interests from BringMes unique destinations, travel activities and city journey guides. 

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