Male’ Water & Sewerages Company has launched ARO Premium Water, tailored specifically to resort market and locals alike. The product was launched by the Minister of Transport and Civil Aviation Honorable Aishath Nahula at a special function held at The Crossroads Maldives on November 7, 2022.
The unique concept of ARO explores the novel idea of community engagement in the production phase. This is achieved with the celebration of local talent and letting the chosen local artist design the full artwork for the bottle skin. Moreover, it is an eco-conscious endeavour, steering the singleuse plastic ban effort across the nation. The first initiative of this endeavour is the introduction of ARO premium water packaged in sustainable glass, available in both 1 litre and 500 millilitre bottles. The concept of ARO premium water, “Maldives in a bottle”, is interlinked to the ARO state we are endeavouring to achieve with this brand. The ultimate outcome of ARO is to truly promote this destination as the symbol of beauty that it stands for. Fresh, full of life. The ARO Life.
Speaking at the ceremony, Managing Director of MWSC Mr. Hassan Shah stated that such eco-conscious local products are crucial for sustainable development of tourism sector in the Maldives. And this will also create opportunities for local products to compete with international productions.
ARO Premium Water is the first of its kind to be produced locally in the Maldives. MWSC Works diligently to serve the nation by implementing the best sustainable practices in its operations and services.
Please login to Comment