Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) announces taking part in the Tourism Expo Japan 2023 alongside 10 co-exhibitors to promote the breathtaking Sunny Side of Life. The event is being held in Osaka from October 26 - 29, 2023.

Organised by JATA (Japan Association of Travel Agents), Tourism Expo Japan 2023 is one of the world's largest annual travel festivals, bringing together countries and tourist destinations from all over the globe to Japan for the occasion. It offers excellent travel networking and business opportunities and inspires consumers with the encompassing diverse lifestyle trends. The event provides a platform for industry partners to showcase their unique products and experiences.

Throughout this B2B and B2C event, MMPRC aims to promote the destination and revitalise the number of Japanese tourists travelling to the Maldives. MMPRC is also focusing on promoting dive holidays during the fair which is a key element in this market. The event is integral to MMPRC’s key strategies as it provides the latest travel updates to the Japanese travel trade. It further aims to enhance the ‘Visit Maldives Japan’ presence on Japanese social media and establish a strong database for future travel trade and consumer promotions.

The stand activities include meetings with the travel trade, surveys, distribution of promotion materials, a social media contest, and spinning wheel activities. The stand also presents opportunities to experience authentic Maldivian culture through cultural props such as libaas, feyli and fahtaru. A LED screen showcasing the mesmerising beauty of the Maldives was also in the venue.

In 2019, Japan was ranked as the 09th top source market to the Maldives. As of the end of September 2023, Maldives have welcomed more than 14,218 travellers from Japan. MMPRC is consistently strengthening the presence of Maldives in the Japanese market through several marketing activities. MMPRC collaborated with Asahi TV for a program and had a JTB training webinar earlier this year. The company have also been growing its social media presence in the Japanese market through sustained local language interactions.

These marketing endeavours sustain brand recognition and keep the Maldives at the forefront of the minds of Japanese travellers.