Sabre Corporation, the leading software and technology
company powering the global travel industry, and Accor, the world-leading
augmented hospitality group offering unique experiences in more than 5000
hotels and residences across 110 destinations, has announced that they intend
to create the first unified central reservation (CR) and property management
(PM) platform for the global hospitality industry.
In collaboration with Accor, Sabre intends to develop a new
full service property management capability and enrich its existing central reservation
and limited service property management systems. These capabilities will
combine within a new unified cloud-native, highly-flexible platform that will
be built for and available to hoteliers across all property classes and
geographic regions.
In this context, Accor would be Sabres newest enterprise
hospitality customer, adopting Sabres industry-leading SynXis Central
Reservation system and, ultimately, the new global technology platform for all
of its hospitality brands and geographies.
"We are thrilled to be collaborating with Accor and look
forward to redefining the guest experience together. We know our customers have
historically had limited options in this area, and we are taking the lead to
deliver the solutions that hoteliers have repeatedly told us they both want and
need," said Sean Menke, president and CEO of Sabre Corporation.
"Once developed, this offering will power a new generation
of retailing, distribution and fulfillment solutions that will enable hotels to
drive revenue growth beyond traditional sources and offer unique personalized
services to their guests around the world."
With a diverse portfolio of brands from luxury to economy
and over 50 years of experience in the industry, Accor offers a unique
perspective on what guests want and hotels need.
"Sabre shares our vision of a future where hoteliers are
able to offer guests an unforgettable, personalized experience that goes beyond
simply being a place or service," said Sébastien Bazin, Chairman and CEO for
Accor. "Partners like Sabre are essential to helping us effectively leverage
existing and new technology to further accelerate our net supply growth and
lower costs for our hotel owners as well as for the Group."
This initiative underscores Accors long-term strategy and
global ambition to invest in technological innovations to assure operational
excellence, efficiency, savings and agility to their owners.
"For Accor, the new
technology will bring an opportunity to further and significantly enhance the
Groups core business activities including hotel distribution, guest
recognition and owner relationships," said Gilles de Richemond, Chief
Information Officer, Accor.
"We expect that the unified CR/PM platform will allow Sabre
to better meet the needs of enterprise hoteliers and will significantly
increase the companys ability to grow its footprint in the global enterprise
hotel segment," shared Justin Ricketts, President, Sabre Hospitality Solutions.
"Sabres vision to create a new marketplace for personalized travel relies on
its technology strategy and bold investments for the future."
Todays announcement demonstrates Sabres commitment to help
hoteliers operate more efficiently, increase revenue and offer personalized
traveler experiences, further positioning Sabre as the platform at the center
of the business of travel.
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