The Ritz-Carlton, part of Marriott International, has announced the launch of "A Gift Like No Other" campaign in Asia Pacific. The campaign centers around giving and receiving gifts in the form of immersive experiences, serving as a reminder of the many pleasures of life that remain to be appreciated. Featuring a collection of videos and print creative, the campaign highlights unforgettable experiences across leisure destinations including the Maldives, Bali, Chengdu, Kyoto, Nanjing, Nikko, Shanghai, and Xi’an.
"It is the shared human experience of giving and receiving that sustains some of life’s most meaningful connections. This campaign brings this concept to life, connecting with a desire from our guests for immersive and enriching experiences," said Jennie Toh, Vice President, Brand Marketing and Management, Asia Pacific, Marriott International. “This is a wonderful opportunity to rediscover the incomparable gifts that come with travel, exploration and learning, combined with the legendary service and personal connections delivered by the Ladies & Gentlemen of The Ritz-Carlton."
Discovering marine ecosystems in the Maldives
The recently-opened Ritz-Carlton Maldives, Fari Islands is an iconic addition to The Ritz-Carlton portfolio with its stunningly beautiful and sustainable design narrative. The hotel invites guests to dive into the crystal-clear waters and pristine marine ecosystems surrounding the resort's island with Ambassadors of the Environment, a hands-on, educational program developed by Jean-Michel Cousteau's Ocean Futures Society. The first Ritz-Carlton in Asia Pacific to offer Ambassadors of the Environment, the programming at The Ritz-Carlton Maldives, Fari Islands is dedicated to engaging people of all ages with their natural and cultural environment, the perfect expression of "A Gift Like No Other".
Exploring the intrinsic value of "A Gift Like No Other" in China
In China, The Ritz-Carlton will explore the intrinsic value of "A Gift Like No Other" in collaboration with JIEMIAN, China's influential digital media outlet specializing in financial and business news, to engage people of influence in different industries such as travel, fashion, design, business, and culture.
Nature and cultural experiences create memories in Japan
The Ritz-Carlton hotels in Japan will be showcasing the culture, cuisine and natural beauty of the country as expressions of a "A Gift Like No Other". Guests will be offered fascinating glimpses into the distinctive elements of Japanese life such as creating their own incense through the art of Senko at The Ritz-Carlton, Tokyo, a pastime once enjoyed by Japanese court nobility, or enjoying a rich culinary journey through Japan's 72 micro-seasons created by chef’s table at The Ritz-Carlton, Kyoto.
The campaign will span regionally over the next few months across print, digital, social and out of home placements to spark awareness and connections. Watch the video here and for more information, visit https://www.ritzcarlton.com/.
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