GoAir Becomes Go First: Embraces the Ultra-Low-Cost Airline Approach

PUBLISHED January 02, 2022 | updated January 02, 2022 04:32

Go Air, one of the fastest growing airlines in India revamped to become Go First.

As the Indian travellers have changed; seeking speed, convenience, and yet demanding value - Go First is determined to be part of the socio-economic momentum to chart its next phase of growth.

From May 2021, Go First have been embracing ultra-low-cost airline model. With the youngest average fleet among Indian LCC carriers*, majority of which are A320 Neos, high-density seating, single aircraft type across its fleet, Go First is positioned to get ahead of its peer group by operating with ultra-low-cost*. And it is this competitive advantage that enables it to offer its customers a combination of ultra-competitive fares and a safe flying experience.

To communicate this change, Go First’s new identity is complete with contemporary graphics and a bolder, brighter blue. With this change, Go First is poised for its next phase of growth as an ultra-low-cost carrier. The Airline is in the process of transitioning all its operations under this new brand.

Voyages Maldives is the appointed General Service Agent (GSA) for Go First in the Maldives. Currently, Go First operates flights to Maldives with direct routes from the 4 prominent cities in India; Mumbai, Delhi, Bangalore and Hyderabad. 

Commenting on this brand restage, Vice Chairman, Ben Baldanza said, “I am excited by the revamp of GoAir to Go First. India is a fast-developing airline market. Consumers in India are hugely value conscious but are quite demanding when it comes to flying experience. The combinations of attractive airfares, a squeaky-clean flying experience, well sanitized flights and on time performance is what Go First is designed to deliver. And that is exactly at the core of our brand and service. At Go First, our Consumers Come First.

Kaushik Khona, CEO, Go First had this to say. “Go First has stayed resilient during the really tough times of the past 15 months. Even as the times continue to be extraordinary, Go First sees opportunities ahead. This rebranding reflects our confidence in the brighter tomorrow. The Go First Team will strive to deliver the brand and make “You Come First” a reality.”

Go First, previously known as GoAir, is a 15-year-old airline that has topped the chart for best OTP for 15 months in a row till Nov'19.* Go First, (previously GoAir), has won several Awards and Recognition over the past several years and some of the prestigious awards for 2019 and 2020.


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